The plot twist has been around since at least the time of the Greek tragedies. As one of the oldest storytelling devices of mankind, it's certainly ok to think that it's overused - but I wouldn't lay too much blame at Shyamalan's feet.
You act as if campaigns to get advertisers to drop from a publication is something that has not happened before, and that when it has happened in the past, it's lead to advertisers having undue power over a publication. That simply hasn't been the case.
You are correct, though, in that there...
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