Recent content by craigdolphin

Not to be a complete douche but... BOLLOCKS! Frankly, the corporates and moneymen would not listen to the type of mature, calmly asserted, reasoned critique that you advocate. We know this because amidst the fanboi wars and vitriol on the web, over the years there has been an abundance of the...

@albino boo...um, go for the eyes!!!! (Sorry, couldn't help myself, BG was a great game.) @Badger, fair enough. Although I always have my 'work' on-hand whenever I do a presentation to non-biologists in case more details are required. @Arkanza: thanks for the reply and for your...

Badger Kyre, I don't disagree with you. And, to answer your question, no. I'm not a marketer I'm just a biologist :) Perhaps because I have scientific training, I've learned to question assumptions in order to learn. Which is why I asked the author to provide some justification for the paradigm...

So, I'm a bit confused. It seems that the premise of the article author is that M$ can market to core gamers, OR it can market to moms, kids, etc (casual or non-core gamers), but it cannot do both. Really? Because M$ is tapped for cash or something? Because M$ cannot identify different...