Not only did it sell successfully, it also caused something along the lines of this "PORTAL HATS?! WTF VALVE?" fiasco. People raged so hard about the horse armor having a real-world monetary value yet no actual in-game functionality, just the wow-factor of "My horse has armor now. That's cool I...
It's not too often I see a first reply be spot on with every point.
Valve spends a little on dev work to get hats made and ready for sale. Valve releases hats. Valve possibly makes more money off of Portal 2 than they would without hats.
The fact that the hats are purely cosmetic, and...
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