It depends what the public seems to be interested in and follows at the time, if a recent movie based in the future came out and in a space of 6 months surrounding that release a game based on the future came out then it may as well get skyrocketing sales. Look at the late 90's to 2005, look at...
The Riddler has to be one of the more cheekier villains but he continues to actually want to be found setting up a unique and elaborate trail of clues and puzzles that only a brilliant mind would work out...... Either that or Darth Vader.
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