Recent content by JohnBaker

Often 'in-game ads' refers to adverts within/with games. Wild Tangent are still doing this but with more in your face model. This I don't think will change the in-games market for AAA or any game you will buy from a shop. They have a different business model. WildTagent is free games the...

Personally I thought this article was refreshing to see. And a nice balance to the one-sided articles on in-game advertising. "Unpopular though the concept may be, we need to be a little less hysterical in our reactions to the ways that companies try to make legitimate money." This is a...

Thank you for the reply it is the sensible discussion I have seen about in-game ads I have seen. I either read the pro OTT more like press releases from the in-game ad networks or predictable 11 year kid Slashdot type commentary "I'll never buy another game that has ads in it ever I paid my...

I felt compelled to sign up. I am involved a fair bit with in-game advertising but AFAIK it is not the case that spyware is used. The 3rd Party Ad agencies/networks that provide ads for EA games IGA or Massive (not totally clear who does what game and it keeps changing) don't do this. There...