Recent content by JP Sherman

Innovation or Invasion? Microsoft wants to take over your life with NUAds. Read Full Article

First of all, Thanks for the warm reception back to the fold. I really appreciate it. I'll take aim at the critiques first: - typos and grammar flubs. Good input, I re-read the article and found a couple of them... I'll put more time in editorial to make sure those rookie errors happen...

Tainted Love: The Marketing of Duke Nukem Forever 2K and Gearbox have been selling more than just a game. Read Full Article

So You Got a Bad Game for Christmas How the market made grandma ruin your Christmas. Read Full Article

Marketing Games to Kids There's lots of cash inside those little pockets. Read Full Article

The Phases of Selling You a Videogame How marketers find you, get you, and keep you. Read Full Article

I disagree. I tend to see marketing as the dissemination of valuable information to an audience. For the most part, getting the word out, generating buzz, communicating value, managing communities, providing market research, defining features... etc. Advertising however is what tries to...

Perfect summary of my point. The marketing is critical, but the focus should always be on the game and the player. as a gamer myself, I'd hate to actually play a game built by a marketing department...

Making Sausage You got your marketing in my product development! Read Full Article

Controversy Marketing Controversies are a great way to gain attention. Read Full Article

Excellent questions. 1: It's not easy to measure the number of people who ignore the trolls. However, if you own the forums, you can measure the number of people who clicked "quote" or "reply" to the trolling comment and then not post. This gives you a decent sample size of people who ignore...

Firstly, thanks for your critique. I think I need to clarify. You're absolutely right. The passionate person is trying to educate and help people understand their perspective. Where that passion turns into trollery is when that discussion is one sided and that passionate person refuses to read...

Hey, I have to live with that face... Also, yes.. the Google alerts are pretty creepy. There are times when I've felt weirded out myself when setting up the alerts. However, the information gathered really identifies the pain points of the message and of the campaign.

Trolls, Haters and Flame War Generals? Thank You Why marketers love the most savage members of the community. Read Full Article

Nope. Not a lie. However you've demonstrated very well that the additional stuff on Xbox Live (Netflix/ Twitter/ Facebook) has much less value to you than it does to me. I was already using Netflix, so now I use it on my Xbox & in the mail. I dont use twitter or facebook on my xbox, so for me...