Horribly company making horrible executive decisions leading to horrible reviews. Like every time Adam Sessler reviews a jRPG that doesn't have Final Fantasy in the title or Yahtzee reviews anything that isn't a survival horror made 10 years ago.
It was a play on words. Another definition of Objective: ob·jec·tive/əbˈjektiv/ Noun: A thing aimed at or sought; a goal.
As in, to make money.
Video game reviews are subjective unless the company that made the game pays for sponsor links on the game review site. Then they're both objective and mercenary.
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