In a conventional mmo, I'm fairly sure it would be - if lulzorc98 dies after grinding day in day out to reach level 70 you'll be furious, but no more - there'll be no real emotional connection, just a lot of hard work down the drain. But in order to make a game story driven, you absolutely have...
For me, the problem is simple. No MMO has captured my interest because I simply don't matter. No matter what I do, it has no effect on the world. So I got together a huge raid and we killed another faction leader - no matter, he'll be alive again tomorrow. So I just killed Azgaragoth, Devourer...
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