It's rather amazing that parents can ignore such blatant warnings plastered on the front of a package and continuously screamed in their ears. I believe our generation will be much more aware of the content of the games we let our children play, if only because we will have grown up with them...
Great piece of journalism. I never cared much about the ESA, and you've made it pretty obvious that I should. Activision is certainly an industry juggernaut; I imagine, as you said, that many other companies will reevaluate their membership. We can only hope that they don't follow suit.
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