I've been sitting on this one for a while. Kept having to wait because it relates to mass shootings and I didn't want to post it in the immediate aftermath of an actual mass shooting, but said shootings kept happening. I'm sure I shouldn't find that funny, but damn if there isn't something grimly amusing about it.
Anyway.
Here's a mercifully short, lousy quality Youtube video with a hyperbolic title from some tiny channel you've never heard of.
I stumbled upon it months ago and it kinda stuck. It makes a succinct point.
There's no denying that whenever a mass shooting goes down there is a painfully undignified media scramble for who can get the best camera angle on the blood spatters, who can find the most wrenching witness interview and who can be first to air some shaky cellphone footage.
Many object to this practice. Some find it insensitive. Others say the attention encourages future acts.
However.
Imagine, for the sake of simplicity, that you had two news channels covering the same ugly event.
The first channel tries to be dignified and respectful and helpful. They report the basic facts, they don't identify the shooter, they carefully avoid speculation and provide some phone numbers for those concerned for friends and relatives who may have been involved.
The second channel does the opposite. They get every bit off footage they can find and loop that shit for hours, pausing and zooming in on the nasty bits. They scream the shooter's name to the heavens, read his school reports and Facebook posts and send reporters to stake out his mother's house. They bring in excitable experts to furiously speculate on the shooter's motives. In short, they run a circus.
Which channel do you think would enjoy better ratings? Which behaviour do you think would be rewarded?
(Hint: I'm implying that it would be the second one.)
I suppose what I'm asking here is should media outlets give their audiences what they demonstrably want or should they do "the right thing" against their audience's preferences and at their own expense?
Anyway.
Here's a mercifully short, lousy quality Youtube video with a hyperbolic title from some tiny channel you've never heard of.
I stumbled upon it months ago and it kinda stuck. It makes a succinct point.
There's no denying that whenever a mass shooting goes down there is a painfully undignified media scramble for who can get the best camera angle on the blood spatters, who can find the most wrenching witness interview and who can be first to air some shaky cellphone footage.
Many object to this practice. Some find it insensitive. Others say the attention encourages future acts.
However.
Imagine, for the sake of simplicity, that you had two news channels covering the same ugly event.
The first channel tries to be dignified and respectful and helpful. They report the basic facts, they don't identify the shooter, they carefully avoid speculation and provide some phone numbers for those concerned for friends and relatives who may have been involved.
The second channel does the opposite. They get every bit off footage they can find and loop that shit for hours, pausing and zooming in on the nasty bits. They scream the shooter's name to the heavens, read his school reports and Facebook posts and send reporters to stake out his mother's house. They bring in excitable experts to furiously speculate on the shooter's motives. In short, they run a circus.
Which channel do you think would enjoy better ratings? Which behaviour do you think would be rewarded?
(Hint: I'm implying that it would be the second one.)
I suppose what I'm asking here is should media outlets give their audiences what they demonstrably want or should they do "the right thing" against their audience's preferences and at their own expense?