america's importance in the gaming industry

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kiwi_poo

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Now here's a question which has been bothering me for a while now:
why is the gaming industry (excluding japan) so fixated on America?

everything is gamestop this and US release date that.

it just doesnt make sense to me, i mean there's 312,054,000 people living there, while the world's population is roughly 7 billion.
that's 4 percent. let's assume that one in ten people plays games. that's a massive market that people aren't paying as much attention to.

and yes, I know it's partly because many companys are based there but that doesn't mean they cant release their games in PAL first, does it?

edit: and on that subject, why is it that the europeans have to pay 60 euros and bithish have to pay 50 pounds while that means they are paying more than americans pay?
it's 87 dollars and 82 dollars respectivly... what the f?
 

Dirty Hipsters

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Obviously it's because the US has the biggest population of gamers with expendable income than anywhere else in the world (excluding japan).

I mean sure, you can talk about there being 7 billion people in the world, but the vast majority of them can barely afford food and electricity, much less a stable internet connection and a current gen game system.
 

Robert Ewing

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America is incredibly important to the gaming industry. Next to Japan, America may rank second, or third. Germany is also a big player, but they rarely make an appearance.
 

Snake Plissken

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I think you're on to something! Let's ignore the US audience and then I'm sure that gaming will do even better!

/sarcasm

The gaming industry focuses on the US because the US is more important than any other country when it comes to 99% of all triple A titles. End of story.

Don't like it? Then move here...
 

KrabbiPatty

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It used to be everything was released in Japan first. Does that make sense? They have even fewer people than America, but they held a stranglehold on the gaming industry for years.

Really whoever is at the top gets to decide how important they are, and everyone else just has to deal with that. The same as anything else: there's a pecking order, either be at the top of it or STFU Japan, Europe, whatever and don't complain.
 

Lionsfan

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Probably because America has the largest population of Gamers around. And when you think about it, outside of Japan, the US is the perfect place. For the most part it's free of censorship on games, it's a 1st World Country, and it's got a very large population. That's my take on it anyway. It's not a gaming thing either, a lot of movies are US focused as well as Musicians
 

Seishisha

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I'd go with saying there are many factors but mostly it boils down to marketing both management and sales, i mean a large amount of games companys are in america, a large amount of the games are made in america and designed to appeal to americans, so it seems obvious that they would get the initial release, not to mention an entire list of legal reasons; as an example alot of countries have different views on cencorship and ratings, (look at austraila) i could go on but i dont see the point in stating even more reasons when somone else can do it for me.
 

RatRace123

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It's been said but, the US makes up a large part of the gaming populace, as well as having a few studios of its own and publishing companies based out in the US.
Not to mention Nintendo and Sony have US divisions, and it hosts E3 every year.

That's my thoughts anyway.
 

Voulan

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Well, all I know is that here in New Zealand we always get the game releases last (usually a week or so after US). But then again, that's probably more to their being developed there than anything else.

But still, we are the leading CGI creators in the world...if that amounts to something. We don't make games, but still.

I thought from the title of the thread that you were wondering why America is the home of a lot of plotlines in games - such as in movies, if there ever is a worldwide disaster (apocalypse, alien invasion, etc) it only ever seems to happen in America (presumably the rest of the world is safe, then. :p)
 

Noctius

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Lionsfan said:
Probably because America has the largest population of Gamers around. And when you think about it, outside of Japan, the US is the perfect place. For the most part it's free of censorship on games, it's a 1st World Country, and it's got a very large population. That's my take on it anyway. It's not a gaming thing either, a lot of movies are US focused as well as Musicians

most european countries dont censor anything and are much more open to accept a gaming life then in america where people are branded nerd at the ideia of them playing games, that mekes it much easier to be an avide gamer in europe, plus the euro's value is far superior to the dollar, wich kinda means europe (most of it) has more disposable income than america, that means its a bigger market for games, damn in my school more than 70% of the peple play games, and not facebook games, real triple A games, i understand why they realease first in america, it produced there, it ships from there, they should have it first, but they also pratically ignore everything else, and that my friends is begining to be annoying

ps: sorry for the english, as you might have guessed its not my native tongue, and the messed up keyboard doesnt help XP
 

Therumancer

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Volan said:
Well, all I know is that here in New Zealand we always get the game releases last (usually a week or so after US). But then again, that's probably more to their being developed there than anything else.

But still, we are the leading CGI creators in the world...if that amounts to something. We don't make games, but still.

I thought from the title of the thread that you were wondering why America is the home of a lot of plotlines in games - such as in movies, if there ever is a worldwide disaster (apocalypse, alien invasion, etc) it only ever seems to happen in America (presumably the rest of the world is safe, then. :p)
Well, the thing to understand is that the US is the dominant world power, whether or not that will change remains to be seen, it has not happened yet. Right now US culture has done a really good job of starting to unify the world, it's been said we've have more success conquering the world with "The Big Mac", "Starbucks", and "Melrose Place" than anyone has ever acheived with military force. The world has this love/hate relationship with the US, wanting to be us, and being resentful because of it at the same time. this is one of the reasons why so many nations are interested in the whole "national firewall" thing... cultural preservation, due to fear of American ideas.

A lot of the most powerful nations out there are already extremely American. Japan has a wierder relationship with the US than most places, and has pretty much based it's entire culture around us (which is why J-pop stuff translates fairly well). Even on these forums you have people from countries like the UK, Australia, and New Zealand talking about "Americanisms" and how America has pretty much started to erode their culture (which goes back to the whole national firewall thing in some places).

Even if the US does fall, as a lot of sociologists have pointed out, the guys who do it as as likely as not to ultimatly become culturally American in doing so. What's more even if we suffer economically we're liable to remain a massive military power given that we have the firepower to destroy the whole world ten times over as it is, and that's only what we tell people about (the US is infamous for always having a lot more militarily and much higher capabilities than it lets on or anyone expects).

At any rate, all of these things influance the way business works. We're pretty much the universal culture, and we're also the world's biggest open marketplace. Products tend to
come to, or through, the US first, and that includes things beyond just things like video games. It's odd how gamers expect video games to be an exception to this for some reason.

Of the first world nations we also probably have the highest number of people that consume these kinds of products as well. Not to mention the simple fact that other nations have serious issues with copyrights protection. I've heard a lot of things over the years about how "our nation doesn't go in for all this draconian IP stuff", what that means is someone making a video game is going to want to distribute there last. After all if the lack of protections means that some guy in say New Zealand is more liable to be able to break a game and put it up on "The Pirate's Bay" they want to sell the the countries that are going to be the most protective first. If you say release the game to a smaller market with few laws protecting the games, they crack it, and then it makes it's way to countries like the US
via torrents and such, they just pretty much nuked their major market. This is to say nothing of goverments who want to see things released elsewhere first to see how they go over before they allow them in their country. The US tends to be the world's guinea pig. If something goes wrong with a new product, the US takes the brunt, and then the countries that took a few extra days get a chance to dodge the bullet.

When it comes to where games and movies are set, relevence is a factor, as is the location of the big movie studios. While there are international film producers out there, few countries see the investment in the media that the US sees. What's more the US tends to be more receptive about producing things just for fun, than other nations. In general it's a big deal when a country besides the US or Japan produces a *GOOD* science fiction, fantasy, or horror film, because most "foreign films" are designed to be much more serious, and also involve a much lower budgets. For the most part even developing industries like India (Bollywood) aren't going to spend 50 million dollars creating a horror movie with state of the art CGI FX. Relevency wise, it might burn, but face it, the US is more powerful than just about anyone and has the best military technology and such. If we can't handle something, nobody else on the planet is liable to be able to either. If we fall from power it's going to be in terms of economic relevency, not actual strength, and being a bigger market for trade isn't going much matter if a bunch of aliens show up to start blowing stuff up, but the capabilities of your war machine is going to be a factor. Not only would we be the primary target of a space invasion or something like that (assuming the enemy did it's homework) we'd be the only real hope for the planet if anyone was going to have a chance for the same reason we'd be targeted. As much as say the people of India or Turkey, or France, or Poland, or Sweden, or wherever might want some self validation, I think everyone realizes this. What's more the globalization of US culture and the fact that this is a generally accepted fact means that using the US for such things translates globally. Everyone can relate to the US on some level, and has some familiarity with it, and recognizes it's huge military budget and staggering warfare capabilities even if we morally prohibit ourselves from using them for the most part. If you say shot "Skyline" (awful movie) with the setting changed to say France, a guy in India or Brazil would look at the movie and go "well, okay yeah... but how is the Apocolyptic, France got overrun, they have some really nice tech and an okay military but it's not the US" assuming of course they could connect with the culture they were seeing to even get that far. In that movie the dark ending works because it's pretty much understood that if the US couldn't stop these guys, nobody else was going to be able to either.
 

Voulan

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Therumancer said:
Well, the thing to understand is that the US is the dominant world power, whether or not that will change remains to be seen, it has not happened yet. Right now US culture has done a really good job of starting to unify the world, it's been said we've have more success conquering the world with "The Big Mac", "Starbucks", and "Melrose Place" than anyone has ever acheived with military force. The world has this love/hate relationship with the US, wanting to be us, and being resentful because of it at the same time. this is one of the reasons why so many nations are interested in the whole "national firewall" thing... cultural preservation, due to fear of American ideas.
You are right....to a degree. But I won't get into the whole marxism, cultural industry, psuedo-individualism, colonization or culture-contact, or any other arguments that can prop up to your post here. We'd be at it forever, and in the end I don't mind America in the slightest. I just find it amusing that it's always the central location for world-wide disasters - even those that don't call for superior technology.

If being in New Zealand has taught me anything, it's that natural disasters are something that cannot be dominated - snow blizzards, Christchurch earthquake, etc.

Still, I meant my original post in a light-hearted way. :D But thanks for your argument nonetheless.
 

Therumancer

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Volan said:
Therumancer said:
Well, the thing to understand is that the US is the dominant world power, whether or not that will change remains to be seen, it has not happened yet. Right now US culture has done a really good job of starting to unify the world, it's been said we've have more success conquering the world with "The Big Mac", "Starbucks", and "Melrose Place" than anyone has ever acheived with military force. The world has this love/hate relationship with the US, wanting to be us, and being resentful because of it at the same time. this is one of the reasons why so many nations are interested in the whole "national firewall" thing... cultural preservation, due to fear of American ideas.
You are right....to a degree. But I won't get into the whole marxism, cultural industry, psuedo-individualism, colonization or culture-contact, or any other arguments that can prop up to your post here. We'd be at it forever, and in the end I don't mind America in the slightest. I just find it amusing that it's always the central location for world-wide disasters - even those that don't call for superior technology.

If being in New Zealand has taught me anything, it's that natural disasters are something that cannot be dominated - snow blizzards, Christchurch earthquake, etc.

Still, I meant my original post in a light-hearted way. :D But thanks for your argument nonetheless.
Anytime, and your right I went a bit too far and we could argue about this forever.

Part of the point I was getting at though is not just about power and importance, but also perception and cultural knowlege and acceptance.

It's like this, what defines New Zealand to the world? Pretty much nothing. It's not that New Zealand doesn't have anything to recommend it, but your typical guy in say Sweden, Poland, Brazil, India, South Korea, or other nations all over the world probably knows nothing about New Zealand, it's people, culture, enviroment, or anything else. The kind of entertainment we're discussion, even when it comes to things like natural disasters,
requires a degree of connection to the people and location where things are happening. The global influance of the US and the spread of our culture means that pretty much everyone recognizes things like The White House, Capital Building, Lincoln Memorial, Washington Monument, Empire State Building, Statue Of Liberty, Golden Gate Bridge, and similar things. Most people understand how New York City and the island of Manhatten are set up. The world
is so familiar with the US that they recognize, and understand the signifigance of such things, and the imagery of certain things in the US has an almost universal power. Pretty much everyone in the world is going to feel the negative impact of say The Statue Of Liberty getting demolished because whether people resent it or not, the USA really is that kind of a beacon/influance on the planet. Pretty much everyone can empathize with and understand America from one side of the globe to the other. Not so with most other nations. Sure a movie set in New Zealand could be seen as a sort of educational thing on some levels, but someone going to see a disaster movie or whatever isn't there to be educated about foreign cultures, they are there to be wowed and feel the emotional impact of mass destruction. Nothing is going to impact a person like seeing this happen to their own part of the world, BUT the US is the second best thing to that everywhere (and ideal in the biggest market, which is the US itself).

See, one of the reasons why people are critical about the US and it's alleged ignorance is that the entire world pretty much knows all about us, but in the US we generally focus on our own affairs and typically have not learned all that much about the other bajillion countries on the planet. Arguably we know more about them than other people in the world on average, but it's taken badly when say you run into a guy from another nation who knows pretty much everything about your nation, and follows your politics heavily (because they affect everyone) but you don't even know the capital of his country, style of goverment, or who
the highest ranking official(s) are. Hence the instance that Americans are morons, but at the same time, most people from outside the region in question would do worse than we do. I'd imagine your typical American probably knows more about Germany, Korea, or Venezuala (while admittedly fairly ignorant compared to the people in those regions) than say someone visiting from Quatar.

I mean yes, seeing a movie or game set in your home country is always nice, but at the same time if say someone decided to set a game full of major events in their home country chances are you'd be going "WTF". The guys from the producing nation would love it, but the rest of the world would be more or less ambigious or negative. The US in addition to everything else is very much the compromise country.

Now don't get me wrong, there are exceptions to anything. Speaking globally, you can get away with doing some things with London or Paris specifically because of the international recognition of Big Ben and The Eiffel Tower. People in those nations will sit down and say "well there is more than that here!" and rant about American movie makers, but in reality it's done because when the film goes international those are really the only things about these nations that the majority of people throughout the entire globe are going to recognize. One site is not much compared to the US and all the landmarks through New York (arguably the world's greatest harbour) and Washington DC, but it's pretty good when you consider nations that literally have nothing and thus more or less never get into movies unless they make them themselves (which then tend to also see very limited distribution due to a lack of general interest and identification).

Sorry, rambling on too seriously again, but I thought I'd clarify, and I'm arguably just repeting a lot of what I said before.


As far as dominating natural disasters... well, yes and no. The US is probably the best nation on the planet for that as well as military action, especially seeing as we go around cleaning up a lot of the world's problems when this kind of stuff happens. We're really critical of ourselves in the US when a disaster happens and how the reaction occurs, but if you look at things like Hurricane Katrina hitting New Orleans we pretty much handled that entire thing "in house" without needing foreign aid. We're critical of FEMA, but even it's "crappy response" with all the problems dealt with the disaster pretty efficiently. New Orleans isn't great, but it's snapped back better than pretty much anywhere else would, some places hit by things equiviolent to that are still more or less flattened a decade or so later even with our help. I think people get this, especially seeing as we're the ones who tend to show up to save the world's butts (even if they tend to forget it). A natural disaster that levels parts of the US and overwhelms our response abillity is that much more horrifying. You can't detach yourselves from it and go "well it wouldn't be that bad overall, because there are people far better equipped than we are". While it might not last forever, for the moment the US is the best overall when it comes to this kind of thing, and knowing that allows the power of a disaster to translate globally. If this would do what your seeing to the US, imagine what would happen to a nation witout that huge budget thrown into it's goverment services/military/national guard/technology base.
 

Voulan

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Therumancer said:
Part of the point I was getting at though is not just about power and importance, but also perception and cultural knowlege and acceptance.
*Snip*
I agree with everything you say here. It makes perfect sense for things, such as games, to be centered in a place that almost all cultures can instantly recognize and to some degree sympathize with, as well as being one of the more competent locations to deal with global crisis (because, I'm sure, somewhere like China could also handle themselves). It's wrong to assume America leads the world in anything and everything, since other countries are very competent also - America serves as a hub for consumerism and media, and that is where that assumption comes from, I presume.

Not everyone knows everything about America, though. For instance, I was laughed at by an American for not knowing that there is a New York state and then the city New York. That's not because I'm an idiot though, as I hastened to point out - it's just that other cultures don't have the same knowledge or exposure to such knowledge. My ignorance here is perfectly acceptable, especially when said student then asked if it's true we have no electricity and ride sheep everywhere, and were connected to Australia. :p

Anyway, this is seriously getting off topic. On topic,I would argue that the gaming industry isn't quite so fixated on the US. It's more so because that is where many of the developing companies are, and where the gaming industry is very prominent. Also, it's a hub for a consumer markets, if you will. The same thing goes for Europe also (which is why there usually is a release date mentioned for them, too). I think Japan and Germany too, as mentioned somewhere above, are also getting attention.
 

Therumancer

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Volan said:
Therumancer said:
Part of the point I was getting at though is not just about power and importance, but also perception and cultural knowlege and acceptance.
*Snip*
I agree with everything you say here. It makes perfect sense for things, such as games, to be centered in a place that almost all cultures can instantly recognize and to some degree sympathize with, as well as being one of the more competent locations to deal with global crisis (because, I'm sure, somewhere like China could also handle themselves). It's wrong to assume America leads the world in anything and everything, since other countries are very competent also - America serves as a hub for consumerism and media, and that is where that assumption comes from, I presume.

Not everyone knows everything about America, though. For instance, I was laughed at by an American for not knowing that there is a New York state and then the city New York. That's not because I'm an idiot though, as I hastened to point out - it's just that other cultures don't have the same knowledge or exposure to such knowledge. My ignorance here is perfectly acceptable, especially when said student then asked if it's true we have no electricity and ride sheep everywhere, and were connected to Australia. :p

Anyway, this is seriously getting off topic. On topic,I would argue that the gaming industry isn't quite so fixated on the US. It's more so because that is where many of the developing companies are, and where the gaming industry is very prominent. Also, it's a hub for a consumer markets, if you will. The same thing goes for Europe also (which is why there usually is a release date mentioned for them, too). I think Japan and Germany too, as mentioned somewhere above, are also getting attention.
Well, yes and no. The countries most able to deal with emergencies of that sort are first world european nations like The UK, France, Germany, etc. Those nations having technology on a similar level to the US, who they have often developed it on concert with, they just don't have as much of it as they make less money and also spend far less on things like national defense and keeping active massive scale emergency services. These nations also provide internaional aid, though not as much as the US does. Nations like China kind of represent some of the worst emergency problems in the world. Nations like China, Brazil, and a few others are places where there are huge, modern cities full of well educated people, but at the same time massive tracts of the country might as well be in The Middle Ages. While a lot of people talk China up because they offer cheap goods, I think people tend to not understand the nation because those goods come about because of the massive amounts of poverty and the uneducated worker class that gets stuffed into sweatshops by the billions. People tend to be aware of that but fail to put 2 and 2 together, largely because it's easy to look at the positive parts of the country when you want the benefits it can provide right here and now, without looking at what it actuallty is. I could say more about China, but it would get further and further afield. Simply put though China is pretty much a nation where when hit by a disaster it's unusually nightmarish, but they tend to keep themselves closed off and refuse to say that much about it or welcome aid workers, preferring to let the people suffer and die. Don't forget this is where things like SARS started, SARS being a disease that started because you have people literally living with their livestock... which is also why a lot of apocolyptic fiction has the "super virus" (creating zombies or just killing people) originating there. SARS wasn't that bad, but it was scary how it jumped around internatonally from such a closed nation and how oblivious the Chinese were as well as unable to handle it. If it was something REALLY bad they just don't have the means to deal with it.


At any rate, don't get the impression that I am saying the US leads the world in everything, I am after all mainly focusing on it's strengths given that thos strengths are largely what leads to these trends. The US has many weaknesses overall, like how we produce very little in this country other than food (Wheat, Corn, and Beef mostly), we're dependant on other nations for most industry and manufacturing since we've let that all slide. The thing is though that in your typical fantasy movie or video game, who manufactures the automobiles and electronic components are rarely the focus. Generally speaking it involves things like aliens attacking, crazy scale disasters, or similar things. The US spends more on it's military than anyone else, and even if we don't manufacture all of the components and products, we have the finished planes, tanks, helicopters and other things. Very, very few nations could actually put sa a thousand copters up in the sky in a coordinated action, never mind do it regularly, and that's the kind of thing that your seeing in these movies because it's awesome. You show something like that being done in say Botswana and it's a "WTF" moment. There are the cultural aspects, but there are more pragmatic concerns as well. I admit I am a bit arrogant (more than I should be, because I am sick of anti-US sentiment so I like to blow the pro-US horn more than I should, sometimes going overboard), but the point is simply that the advantages of the US are the kinds of advantages that work well in movies and video games.

As far as game markets developing internationally, that's debatable. Japan has always been a HUGE producer of, and market for, video games. Nations like Germany would like to be big producers of video games because of the potential money involved, but issues like censorship come into play, Germany being right up there with Australia in that respect. When you hear things like how Germany has been having coniptions over the depiction of Swatstikas in WW II games and such because of shame over their history... not to mention concerns over violence and such in general, well that kind of censorship doesn't exactly contribute well to making video games. In general the US and Japan, the two nations that spearhead most game development, are also the two countries with the least control over the kinds of content that make for good games. France does okay surprisingly enough(Ubisoft is French), and Russia is probably the biggest developing market as companies like 1C seem to get a little better each year. Honestly though most of the countries wanting to do games, like Germany, just aren't willing to allow the level of free speech/expression needed to do well in media production. It's one of the things you can look at when you have people talking about how free their country is as well.

When it comes to ignorance though, I will also say that your example sort of makes my point. See, you've heard of New York City, but the guy hasn't learned much about New Zealand in comparison. Ignorance is involved, but he at least knows where New Zealand is more or less and that it's fairly rural in a lot of places. I'd imagine if you dealt with some guy off the street in Brazil he would also know about New York City at least, and probably be able to recognize major landmarks and tell you why they are important, but he might not even be able to tell you where New Zealand is, or even make a guess as to what it's like. That's not a guarantee mind you, but quite possible. In comparison, without looking it up, how much do you know about Brazil, other than it's somewhere south of the US? You probably know less about it than you do about the US and of course New York City... (and I'd imagine you also probably know a bit about Washington DC, Seattle's Space Needle, and maybe a bit about LA if you've watched American TV... how close does your knowlege of Brazil come?).
 

Foxblade618

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Well, like others have said, we have more expendable income per capita than many other members of the global population. Hell, our culture is seen as one of largest entertainment and computing manufacturers on Earth - look at Hollywood and Silicon Valley, respectively. Now, I do admit that I ooze with pride for my country, but statistically, we are set up for entertainment and value it highly.
 

Twilight_guy

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The US has lots of money and power. That makes it the center of attention in lots of things, not just games. (Also, news sites like the Escapist are located here so their news reflects a US bias). (also that whole thing about all the game companies in the US, especially in CA).
 

FalloutJack

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kiwi_poo said:
Now here's a question which has been bothering me for a while now:
why is the gaming industry (excluding japan) so fixated on America?

everything is gamestop this and US release date that.

it just doesnt make sense to me, i mean there's 312,054,000 people living there, while the world's population is roughly 7 billion.
that's 4 percent. let's assume that one in ten people plays games. that's a massive market that people aren't paying as much attention to.

and yes, I know it's partly because many companys are based there but that doesn't mean they cant release their games in PAL first, does it?
Well, to be fair, America really is a big ole' chunk on the market. And you also start with Mr. First World because he'll raise a bigger stink than any other country at all. There's additionally the fact that there's less bannings and less-severe controversy going on. (Yes, people ***** about violent video games, but that's all political bullshit and not like poor Australia.) Finally, there is no more-free market than here, the country that said "Yup, games are art and protected media.".