are some early game announcment "leaks" just part of the marketing?

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Chrozi

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Apr 8, 2010
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The trailer for the new Call of Duty has been "leaked", but looks like Activision doesn't care too much. Can this just be a part of the marketing? I think people are more inclined to check out the leaked trailer before the actual release date because they feel like they are getting away with something or have become privy to information before they were meant to see yet. I know real leaks are quite common in this age of information overlaod, but I get the feeling in this case it was calculated.