AT&T Restructuring WarnerMedia, Turner Broadcasting is dead

Recommended Videos

themistermanguy

Senior Member
Nov 22, 2013
677
7
23
Country
United States
Not sure if anyone's taken notice yet or even cares, but just now, AT&T announced its first major change to WarnerMedia after it acquired the company last year. This means that among other things, Tuner Broadcasting will be dissolved and Split between three new divisions. For one, HBO will be joining TBS, TNT, truTV, and Warner's new Streaming service under the new umbrella of WarnerMedia Entertainment. CNN, Turner Sports, and AT&T's regional sports networks will be filled under WarnerMedia News & Sports.

Most interestingly however, The Cartoon Network Family (Cartoon Network, Adult Swim, Boomerang), along with Turner Classic Movies and Otter Media, will be moved to Warner Bros., under a new subset Warner Bros. Global Kids & Young Adults. This means Warner Bros. will evolve from being merely a corporate sibling of CN, to the parent company of all Cartoon Network properties, including original series, and the two spin-offs (Adult Swim and Boomerang).

Here's the lowdown in case you're interested.

https://www.warnermediagroup.com/ne...unces-new-organizational-model-and-leadership

Main reason for the new re-organization is to make the company more relevant and flexible in the digital age. Basically, meaning, they want to compete with Netflix and such. I'm conflicted on this. On the plus side, it's nice to see Warner being less sillosed away and become more a synergized company akin to Viacom or Disney. On the negative, this could put a dent in quality. Because they're aiming to compete with Netflix and now Disney +, especially with their new streaming service in development, that means more original content needs to be produced, which means that quality may start to suffer across all Warner properties. HBO may especially suffer, as they had always put quality of its original series first, over the raw number of shows it had in production at a time. Warner says they want to strike a balance of quantity and quality, but I'll believe it when I see it. Time Warner has been an absolute mess for years, with Warner Bros. seemingly failing at every turn, and the other divisions more or less just ignoring each-other. Maybe AT&T's reorganization will give WB the boost it needs to gain relevancy again outside The Lego Movies.