Alright, so here's the deal.
Bioware have started an official campaign for UK citizens to petition our government to release documents about UFOs and such. ([link]http://petition.masseffect.com/[/link])
If you're a UK resident, this leads to another link, this one to our government's e-petitions website. ([link]http://epetitions.direct.gov.uk/petitions/7812[/link]). If a petition reaches 100,000 signatures, it has to be brought up and discussed in Parliament. This is a shameful attempt to use our government's time and money (and through that, our money) for a bloody marketing stunt, which I'm pretty sure is actually illegal.
Misuse of government resources aside, the terms and conditions of the e-petitions website says that you may not use the site for "Commercial endorsements including the promotion of any product, service or publication" or "joke petitions". Besides, it's also completely unnecessary. The UK government releases such articles periodically, and you can view them here. ([link]http://www.nationalarchives.gov.uk/ufos/existing-files.htm[/link]).
Here's a conversation on the Bioware forums between a user posting about the issue, and the moderator Stanley Woo. ([link]http://i.imgur.com/dMukm.jpg[/link]. I've heard that this user was shortly banned after that conversation, but I cannot confirm that.
I've seen some terribly marketing in my time, but this one takes the cake. I am quite angry about this.
Edit: Cleaned up the post a bit, added some info.
Bioware have started an official campaign for UK citizens to petition our government to release documents about UFOs and such. ([link]http://petition.masseffect.com/[/link])
If you're a UK resident, this leads to another link, this one to our government's e-petitions website. ([link]http://epetitions.direct.gov.uk/petitions/7812[/link]). If a petition reaches 100,000 signatures, it has to be brought up and discussed in Parliament. This is a shameful attempt to use our government's time and money (and through that, our money) for a bloody marketing stunt, which I'm pretty sure is actually illegal.
Misuse of government resources aside, the terms and conditions of the e-petitions website says that you may not use the site for "Commercial endorsements including the promotion of any product, service or publication" or "joke petitions". Besides, it's also completely unnecessary. The UK government releases such articles periodically, and you can view them here. ([link]http://www.nationalarchives.gov.uk/ufos/existing-files.htm[/link]).
Here's a conversation on the Bioware forums between a user posting about the issue, and the moderator Stanley Woo. ([link]http://i.imgur.com/dMukm.jpg[/link]. I've heard that this user was shortly banned after that conversation, but I cannot confirm that.
I've seen some terribly marketing in my time, but this one takes the cake. I am quite angry about this.
Edit: Cleaned up the post a bit, added some info.