Catfood220 said:
For some reason, games on the PS store at least cost about ?10 more than a physical edition and I'm not sure why. I mean you don't have to pay to create a cover, pay for packaging, transport or a place on the store shelves. So how come its cheaper to buy it from somewhere like Amazon than it is to buy a data file from the store? Until digital games are on par with or cheaper than a physical copy, I refuse to switch completely. Plus changing a disk in my console is hardly a stressful chore
Usually, I see parity in pricing between retail and digital, which is already bull and a perfect example of gaming trying to have all the money.
However, Wal-Mart used to sell games below MSRP even before digital, and Amazon does so as well because of the "loss leader" philosophy of marketing.They want to get you into their store to sell you all the things with high markups you might buy elsewhere, so many popular items (especially electronics) are sold for little to no markup or even a loss. The PSN store, XBLM and Steam don't do this because the store is the primary market. crazy-ass sales are how they get you, because once you've signed up for a PSN/XBLM/Steam account, it's easier to sell you full-priced products.
The retails games industry used to be a largely loss-leader market anyway, because they would sell you the strategy guide, the third-party controller that was "just as good" and so on, which is what made gaming stores profitable before the internet shut down a lot of those revenue streams.