Greatest Game Marketing Techniques?

[themightyodog]

Hi Escapists,

So i'm writing an essay on the ways in which companies will attempt to market new games, and I was wondering, what do you guys think have been some good examples of guerrilla marketing when it comes to games? Is there anything that you have thought was paticularly clever?

The sort of thing I mean is stuff like ilovebees.com, which was set up to promote halo 2, or noknownsurvivors for Dead Space. What do you, as consumers, feel when you have the opportunity to explore a games' narrative universe in greater depth, and does it bother you that these are essentially just interactive adverts?

Any feedback would be greatly appreciated.

Odog.

 

[Hurr Durr Derp]

I'm almost inclined to say there should be a separate board for "please help me with my homework" threads like this...

 

[TPiddy]

I dunno, I think gamers are pretty intelligent people and typically seek out their new fixes. Most gamers are influenced by other members of the gaming community and review sites like IGN. Word of mouth is the best advertising for any game IMO.

 

[suhlEap]

the fake breasts stuck on a wall to promote ninja gaiden sigma 2. that was brilliant. go look it up!

 

[Marowit]

Hyping console fans is a sure bet every time. MW2 did it, and look at their sales numbers.

I also have to agree with one of the earlier posters. The, "game isn't balanced for," x is a great tactic. You don't have to explain yourself, because you can just say we didn't design the game for that and people will believe you for the most part.