Homefront: The Revolution's ApeX mockumentary and ApeX marketing is really neat.

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Ambient_Malice

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Sep 22, 2014
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I'd never actually sat down and watched these properly before today, since they weren't promoted as well as they should have been. (Basically, they were mainly used for https://history.homefront-game.com/)

ApeX is very clearly Korean Apple, right down to the 1984 Advert but these ads often have their own twist and style. And the mockumentary gives a lot of context to the game's story.

Mockumentary:

Marketing:







I did a bit of digging, and found that the advertising and trailers and tie-in material was made by a company called Fire Without Smoke, who have done this sort of thing for a remarkable range of games.

http://www.firewithoutsmoke.com/

I've never heard of these people before, yet they'd some so much high-profile work.