I don't feel too sorry for them. The people that tend to hate them for the business model are the same people who were never likely to even look at the game anyway. They'll crow about how the games are 'nothing but a roster update' or whatever, but they'd never consider buying the game no matter what was done to it. I've got FIFA 12, and it is a HUGE leap forward from 2010 World Cup. Will every installment be that large a jump? No. But they are always refining things, always tuning, always trying to make the games better. And they're making good money while doing so. Sure, some people may hate them, but you can take those people about as seriously as one would take a vegetarian protest of a steak house.