People use this all the time to defend or justify titles, storylines, or gameplay mechanics from criticism and commentary. So what if it is "just" a game? Does this make it magically exempt from criticism or in-depth analysis? Do people say, "it's just a movie" or "it's just a book"? Sometimes sure, but not nearly as much as with video games. Analysis and commentary on books and movies have turned into essays, editorials, and sometimes even complete university courses.
So frankly, if we want video games to ever be accepted as a serious medium IN ADDITION to their inherent entertainment value, we have to stop saying this.
So frankly, if we want video games to ever be accepted as a serious medium IN ADDITION to their inherent entertainment value, we have to stop saying this.