In the late-90s to mid-2000s, Anime was big. Titles like Dragon Ball Z, Pokemon, Sailor Moon, Yu-Gi-Oh!, etc. were breaking ratings records. Almost every Youth-focused network tried grabbing whatever show they could find, and even Western animation began taking ques from the format. But somewhere along the lines, the bubble burst. Networks began dropping or reducing anime from their daily lineup, several distributors died due to over-extending themselves and lack of focus (ADV), failing to evolve (Geneon), incompetence (4kids), or simply lack of interest (Bandai). Even people within the industry were getting the same feeling, Anime just wasn't big anymore, at best, it went back to simply being an underground niche like it was in the early-mid 90s, and at worst many speculated that the market in North America was dying.
That brings us to today, the mid-late 2010s. While we're not living the Anime boom like we were back in 2003, I think the digital age has given the anime market a new lease of life in the mainstream west. Companies like Funimation and Crunchyroll have been trailblazers in the streaming space with their simulcast formats, airing legal subtitled versions of shows within just days, even hours of their Japanese broadcast, Funimation even goes as far as to dub their shows within at least a week of broadcast using its patented SimulDub technique. Netflix is also becoming a rising distributor in the scene with the likes of Aggretsuko and Devilman Crybaby, and while not the ratings behemoth it was in its Cartoon Network-era, Adult Swim's Toonami lineup still maintains a loyal cult-following every Saturday. Before, if you wanted Anime, you'd need to wait for a network to get syndication rights, buy expensive DVD releases, or turn to illegal fan-subs, and even then it's not a guarantee if a US distributor gets the rights to dub/sub it. Now? nearly anything Japan puts out is available legally with ease, even for free in a lot of cases.
I don't think we'll see another DBZ phenomenon anytime soon, but I think we're well past the "Anime is dying" mantra that was so present throughout the late 2000s, and are now in a more stable market.
That brings us to today, the mid-late 2010s. While we're not living the Anime boom like we were back in 2003, I think the digital age has given the anime market a new lease of life in the mainstream west. Companies like Funimation and Crunchyroll have been trailblazers in the streaming space with their simulcast formats, airing legal subtitled versions of shows within just days, even hours of their Japanese broadcast, Funimation even goes as far as to dub their shows within at least a week of broadcast using its patented SimulDub technique. Netflix is also becoming a rising distributor in the scene with the likes of Aggretsuko and Devilman Crybaby, and while not the ratings behemoth it was in its Cartoon Network-era, Adult Swim's Toonami lineup still maintains a loyal cult-following every Saturday. Before, if you wanted Anime, you'd need to wait for a network to get syndication rights, buy expensive DVD releases, or turn to illegal fan-subs, and even then it's not a guarantee if a US distributor gets the rights to dub/sub it. Now? nearly anything Japan puts out is available legally with ease, even for free in a lot of cases.
I don't think we'll see another DBZ phenomenon anytime soon, but I think we're well past the "Anime is dying" mantra that was so present throughout the late 2000s, and are now in a more stable market.