Jim Sterling and the Mystery of the Missing Review Copy

Recommended Videos

The Lunatic

Princess
Jun 3, 2010
2,291
0
0
For those that don't know, Jim Sterling is a video game... Personality? Who occasionally reviews games, does a "Quick look" style show for Early Access games, dances with large pink dildos, makes videos commentating on events within the games industry, and hosts a podcast.

He does this independently of a network, however, used to be a content provider for The Escapist.

However, as of today, Square Enix's new game, Final Fantasy Type-O has released review copies for western publications and Jim Sterling finds he has not received a copy.

Now, I'll start by addressing an obvious elephant in the room with this. This clearly has nothing to do with any ideological basis. GamerGate has no relevance to this, I highly doubt any Japanese developers are really even aware of the situation, as such it serves no purpose to discuss, however, there are actions which Jim has committed which may have led to this.

As such, I propose the following reasons for why Jim may not have received a review. Ordered from most likely to least.

Jim Sterling is an individual and not working with any other network. Japanese developers typically don't send review copies to individuals.

Now, this one is definitely the most likely reason for the lack of a copy. Japan still puts a lot of value in publications and is not typically in the habit of it. (Especially not developers like Square Enix.)

It appears that there's a belief that individuals are not "Proper" reviewers, and certainly Jim himself lacks any journalistic qualifications otherwise. Thus, his opinion, whilst more popular, is technically not any of more value than any other "Personality" and as such, one could draw that it is less valuable than a reviewer working for an establishment such as IGN or Famitsu.

I think this is true to an extent. Famitsu for example has a panel of reviews who decide the final score, so as to not have the game be solely reflected by a single reviewer. And the level of writing at "Professional" publications is usually a fair degree higher than you'd find in a "Let's play" video or anything like that.

Essentially, it occurs that it's rather difficult to define what makes a "Professional" reviewer. Popularity seems a poor qualification as I and many others likely wouldn't consider Pewdiepie to be a "Professional" reviewer, likewise training seems a questionable choice as well as the majority of game reviewers lack any education in journalism.

So, perhaps reputation? Well, the problem with reputation is that it brings us on to our next point.

Jim Sterling Lied about playing Final Fantasy XIII, and gave it a bad review too!

Now, obviously, giving a game a bad review would be terrible grounds to disqualify any person from reviewing future games. Especially games like FFXIII. However, the fact of the matter is, Jim outright lied with his playtime for the game, a lie revealed by his PSN achievements, which upon discovery he made private.

Now, that's obviously poor form, and if I were a publisher like Square Enix, it'd certainly count against a reviewer when considering who to send copies to. The fact he then gave the game a 4/10 after having not completed it is really not the action of a person I'd deem particularly trustworthy to give an honest account of a game.

But, it's important to note, this was four years ago, a lot of things have changed in four years, I can't speak for Jim, but, I like to imagine he's improved from this mistake. As such, I don't personally believe this to be a good reason to not send a review copy, given the time has has elapsed since then. I think Jim could go further to make good on this, such as issuing an apology, however, the event happened some time ago.



Ultimately, It's a tricky situation. I'm not sure if I would deem Jim worthy of a review copy. As an independent, I think you have to accept that separating yourself from publications will mean that certain publishers will no longer view you as a reputable source and no longer send review copies of games. I don't particularly think that anyone is "owed" a review copy either, just because you make reviews does not mean you therefore are entitled to free games and at a time earlier than everyone else. There's nothing stopping Jim from reviewing the game when it hits the shelves like everyone else.

Given his tendency to attack developers and publishers for such things however, I get a feeling it may very well affect how he reviews the game.
 

Fappy

\[T]/
Jan 4, 2010
12,010
0
41
Country
United States
I never heard about him lying about beating FF XIII, but even if he did I doubt anyone at SE who matters knows about it. I think it's more likely that they just overlooked him based on his self-employed status. He has a vast body of related work, proven experience as a reviewer and a large audience, so he's an obvious person to give a review copy to. I doubt they're blackballing him like Konami is. I mean, SE has made some asinine decisions over the years, but I doubt they'd risk a PR shitstorm by deliberately barring a popular reviewer.
 

Sleepy Sol

New member
Feb 15, 2011
1,831
0
0
Fappy said:
I never heard about him lying about beating FF XIII, but even if he did I doubt anyone at SE who matters knows about it. I think it's more likely that they just overlooked him based on his self-employed status. He has a vast body of related work, proven experience as a reviewer and a large audience, so he's an obvious person to give a review copy to. I doubt they're blackballing him like Konami is. I mean, SE has made some asinine decisions over the years, but I doubt they'd risk a PR shitstorm by deliberately barring a popular reviewer.
This sounds about as close as it's going to get with this issue.

It's not really a particularly big thing. Just that Jim isn't working for an official outlet anymore, so they opted to refuse a review copy.

I haven't seen his reactions to all of it, so I can't comment on that. But if he made a big deal out of it I really can't see why considering it seems reasonable to refuse to distribute a copy based on those grounds to me.

I mean, he does have a large audience and would presumably generate publicity for the game. But at the same time, I don't think they're missing out on any sales by not opting to give him one. It's part of a series that has been well-known for nearly 30 years now. Most people who want it are already going to know about it. And I'm sure there's plenty of other reviewers on Youtube who may have picked up a copy out of their own pocket and will pick up the slack. Even if I personally don't think there's much real 'slack' to pick up in this case.

...I gotta play Type-0 soon. Just bought it last night but was busy doing school shiet.

edit: for people wondering on the FFXIII thing, here's a meh 'article' from 2010: http://www.dualshockers.com/2010/03/17/what-exactly-is-jim-sterling-reviewing-not-much-apparently/

Now, considering the wording of Jim's tweet, to be honest, he could have just meant the last chapter he played. Not really a big deal either way to me. Just makes me less likely to listen to his viewpoint in terms of reviews. But I already know which games I will absolutely want most of the time by now, being a consumer of mostly niche-ish titles, so most reviewers don't usually hold a large sway over my purchases or opinions anyways.
 

Silvanus

Elite Member
Legacy
Jan 15, 2013
13,054
6,748
118
Country
United Kingdom
The Lunatic said:
Jim Sterling Lied about playing Final Fantasy XIII, and gave it a bad review too!

Now, obviously, giving a game a bad review would be terrible grounds to disqualify any person from reviewing future games. Especially games like FFXIII. However, the fact of the matter is, Jim outright lied with his playtime for the game, a lie revealed by his PSN achievements, which upon discovery he made private.
Is this just based on his lacking the achievement? Perhaps he just didn't sync them.
 

NPC009

Don't mind me, I'm just a NPC
Aug 23, 2010
802
0
0
Did he request one? From my experience Square Enix is really annoying to deal with when you're not a large website or magazine. Plus, they're total Scrooges when it comes to review copies.

Also, I doubt they give a rat's tail about reviewers completing the game before writing their piece. There were talks of inviting European reviewers to France for Lightning Returns. Was supposed to be a two day thing. You'd have to do some time traveling if you want to complete the game in that timespan.
 

shrekfan246

Not actually a Japanese pop star
May 26, 2011
6,374
0
0
Silvanus said:
The Lunatic said:
Jim Sterling Lied about playing Final Fantasy XIII, and gave it a bad review too!

Now, obviously, giving a game a bad review would be terrible grounds to disqualify any person from reviewing future games. Especially games like FFXIII. However, the fact of the matter is, Jim outright lied with his playtime for the game, a lie revealed by his PSN achievements, which upon discovery he made private.
Is this just based on his lacking the achievement? Perhaps he just didn't sync them.
Yeah, there are quite a few achievements I haven't been credited as having earned over the years due to various reasons. Once or twice I've had games actively forget that I had earned an achievement, or some didn't trigger because I wasn't logged into an online service while playing.

Not that I intend that to be a comment on whether Jim finished the game or not; to be honest, I don't think he did need to finish Final Fantasy XIII to come to such a conclusion. I played it for twelve hours and couldn't stand to go any further (though much to my shame I currently have it installed on my PC anyway).
 

Fappy

\[T]/
Jan 4, 2010
12,010
0
41
Country
United States
Just found this old article: http://www.destructoid.com/the-joys-of-being-a-videogame-reviewer-167383.phtml

I'm inclined to believe Jim on this one. The claims he lied about finishing the game seem dubious at best.
 

Silence

Living undeath to the fullest
Legacy
Sep 21, 2014
4,326
14
3
Country
Germany
Have we gone back in time? Most people looking at it realized that most reviewers don't, that mean can't or won't finish a long game. I thought I read that discussion already ... well maybe on a different site.

Especially if you give a game a bad review, why the hell should you play it to completion? You realize it sucks, you write it sucks, you let it be.

Other reasons are probably more true, even giving the game a really bad score. I think Publisher's tend to not like that.
 

EternallyBored

Terminally Apathetic
Jun 17, 2013
1,434
0
0
Silvanus said:
The Lunatic said:
Jim Sterling Lied about playing Final Fantasy XIII, and gave it a bad review too!

Now, obviously, giving a game a bad review would be terrible grounds to disqualify any person from reviewing future games. Especially games like FFXIII. However, the fact of the matter is, Jim outright lied with his playtime for the game, a lie revealed by his PSN achievements, which upon discovery he made private.
Is this just based on his lacking the achievement? Perhaps he just didn't sync them.
Shit if that's all it takes to accuse someone of not beating a game then I've got dozens of missing achievements and trophies for games I beat. Due to account transfers, hardware failure, not synching, or just shutting the game off right when the credits start before getting the thing, I just don't give a shit about useless marks on my profile announcing my progress in a game.

Even if he did lie, I'm still going to say that there is a 90%+ chance that the answer is the first theory as I've heard plenty of stories in the past about Japanese companies being stingy with review copies, there is little reason to believe the second scenario as plenty of people that panned FF 13 are probably still getting review copies.
 

Phasmal

Sailor Jupiter Woman
Jun 10, 2011
3,676
0
0
Silvanus said:
The Lunatic said:
Jim Sterling Lied about playing Final Fantasy XIII, and gave it a bad review too!

Now, obviously, giving a game a bad review would be terrible grounds to disqualify any person from reviewing future games. Especially games like FFXIII. However, the fact of the matter is, Jim outright lied with his playtime for the game, a lie revealed by his PSN achievements, which upon discovery he made private.
Is this just based on his lacking the achievement? Perhaps he just didn't sync them.
Yeah, my boyfriend also had an issue a few years ago with our old Xbox due to some period of time when we were disconnected from the internet, for some reason after that the achievements he had unlocked in the meantime (a few Mass Effect ones) disappeared and then wouldn't show up as unlocked even when he did it again.
It's by no means a perfect system.

And not to mention it was four years ago, this just smacks of... shit-stirring, really.

He doesn't seem miffed about not getting a review copy, either.
And I'm sure he'll manage to talk about the actual game in the game review (though reviewers going off on one about publishers is hardly unheard of).

Basically, I don't think this is a big deal.
But then again I never saw the big thing about reviews anyway. They're literally always based on that person's subjective opinion, and not worth getting worked up over.
 

The Lunatic

Princess
Jun 3, 2010
2,291
0
0
Jim Sterling verified that he didn't finish the game in the following interview:


I personally think that when reviewing a story-driven game, not completing the story and then proclaiming one's opinion as "Finalised" and not disclosing the fact you haven't finished the game is deceptive at the very least.

To then go on and hide your profile so it doesn't happen again, is also very questionable.

Regardless, this was 5 years ago. I don't care, and you probably shouldn't either.

But, I proposed it as a theory for why SE went with this decision. And an unlikely one at that.
 

NPC009

Don't mind me, I'm just a NPC
Aug 23, 2010
802
0
0
It's a 40 hour game. If after 20 or even 10 hours you dislike the gameplay, story, characters and music and so much you don't care about knowing how it ends, I'd say you're ready to review. And if he did get all the way to the final dungeon and just got stuck at the final boss or something, he didn't miss much anyway, especially when considering that Square Enix retconned part of the ending in Final Fantasy XIII-2 <_< Okay, we didn't know what back then, but in hindsight... yeah, he didn't miss much.
 

Silentpony_v1legacy

Alleged Feather-Rustler
Jun 5, 2013
6,760
0
0
Where is it written a reviewer needs to 100% a game to review it? What, does FFXIII suddenly get amazing half-way through the end credits?! If a game is shit for hours and hours and hours and hours, why bother playing the next 20 hours? It's already not worth getting and it can only get worse.
 

sXeth

Elite Member
Legacy
Nov 15, 2012
3,301
676
118
Welcome to the fun world of being a non-affiliated (or heck, non-major affiliated) reviewer?!

Slight hyperbole aside, while I don't always agree with the guy, I've never gotten the impression that Jim's lacking proverbial street smarts, and figure he probably knew he'd be a bit short-shifted without a publication to hang on too. Its only the indies that really seem to go out seeking much publicity. The "independent Youtuber" (a label I use for simplicity, regardless if Jim/Joe/TB/etc has their own sites) has also only just started to get actual press acknowledgement, and to my general following, Japanese companies seem to be the heel draggers on that front as well.
 

Colour Scientist

Troll the Respawn, Jeremy!
Jul 15, 2009
4,722
0
0
Let he who actually managed to finish Final Fantasy XIII cast the first stone.

After you've done that, go reflect on your life choices.
 

NerAnima

New member
Jun 29, 2013
103
0
0
MC1980 said:
Silentpony said:
Where is it written a reviewer needs to 100% a game to review it? What, does FFXIII suddenly get amazing half-way through the end credits?! If a game is shit for hours and hours and hours and hours, why bother playing the next 20 hours? It's already not worth getting and it can only get worse.
While it's true that XIII was garbage until the end, the idea of half-assing a review leads to situations like the Mass Effect 3 debacle (reviewers not playing it to the end, yet throwing out 9s and 10s really made them look like a can of piss). Yeah, kinda wanna avoid that. Also if a bad game gets worse you can give it an even lower score! Everybody wins.

They don't need to 100% it, just an average persons playthrough should be the minimum for a scored review. Just look at Yahtzee's video of FF13, he played like 5 hours of it, and it's fine, because it was just a video of him ripping on the game, no scores or such.
That bit about Mass Effect 3 is true, but that game was a rare case, although I can agree with your assessment that at least they know about the entire story.

On the other hand, if a game is like, say, Mindjack, Ride to Hell, etc., does the reviewer really need to play through the entire game just to tell us that it's shit and we should avoid it as if it carried the plague? I don't think so, and I honestly wouldn't inflict such a punishment upon any gamer, much less a reviewer.

There isn't necessarily a strict set of rules for that, or at least I think there shouldn't be. Hopefully this makes sense to someone.
 

DoPo

"You're not cleared for that."
Jan 30, 2012
8,665
0
0
NerAnima said:
There isn't necessarily a strict set of rules for that, or at least I think there shouldn't be. Hopefully this makes sense to someone.
If a game looks like a duckshit, swims like a duckshit and quacks like a duckshit for, say, half its length, it's most probably going to be shit by the end of it, as well. That's a more concise way of putting it.