In the UK at the minute we've got a very annoying trend going on, where in a shameless attempt to get us to remember the brand they'll sing the product name over, and over, and over, and over.....
until it's burned into the back of your brain. But it raises a very interesting point a really good advert such as... http://www.youtube.com/watch?v=_ve4M4UsJQo
I wouldn't know what this car was if it wasn't for the power of the internet, but it's an amazing advert and piece of film. While a totally rubbish advert such as the Go Compare guy now has the brand locked into my head so in many ways (ie the point of advertising) the Go Compare adverts are really good....
Even if the creators of it deserve to wallow in the deepest pits of hell for all eternity.