Yep.
A key element here not really touched on in the video is that the only thing that's keeping AI afloat is insanely vast quantities of investor funding. The only thing that keeps investor funding pouring in is the idea that at some point there will be a massive economic return.
So how do companies persuade investors that they are going to get a return? By showing that lots of people use their AI, so when the companies can eventually monetise it effectively, it's going to be a massive earner. So they shove AI down our throats with buttons everywhere. And in particular, they drop those accursed little buttons in places where we are likely to accidentally click on them: and I'm willing to bet accidental clicks (which users immediately close) are going into their usage stats.
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Incidentally, Meta approached our university (amongst others) with offers of a free support for an AI-based scheme to develop educational programmes. We, and I believe many other universities, turned it down: because we realised that what Meta really wanted was to effectively steal our skills and knowledge to train its AI.