I'm sure even the most infrequent visitors to this site will have noticed a small buffer video at the start of all of the video content. Adverts for The Escapist Publishers' Club.
This is not a complaint thread about these ads, in fact it's quite the opposite.
I'm here to question the effectiveness of said ads.
The problem being that even after a short exposure to these advertisements I've found myself so fully absorbed in the easy listening 'lift/elevator music' in the background, I find myself completely unable to concentrate on anything else, especially the writing on the ad.
This first came to my attention when I caught myself mindlessly bobbing my head from side to side like some sort of youtube kitten, and had to focus myself extremely hard even to grasp what was being sold to me.
I ask you, Escapist forums!
Have you ever seen a similar advertising campaign? Are the lovely Escapists behind this ad masterminds convincing me to buy through subliminal means, or is this an unwitting mistake of fortune?
This is not a complaint thread about these ads, in fact it's quite the opposite.
I'm here to question the effectiveness of said ads.
The problem being that even after a short exposure to these advertisements I've found myself so fully absorbed in the easy listening 'lift/elevator music' in the background, I find myself completely unable to concentrate on anything else, especially the writing on the ad.
This first came to my attention when I caught myself mindlessly bobbing my head from side to side like some sort of youtube kitten, and had to focus myself extremely hard even to grasp what was being sold to me.
I ask you, Escapist forums!
Have you ever seen a similar advertising campaign? Are the lovely Escapists behind this ad masterminds convincing me to buy through subliminal means, or is this an unwitting mistake of fortune?