Rather than talking about a demographic in this case, as a sort of soulless mass, it's attempting to say that
"That guy down the street you know? Nice fella, has 2 kids and is paying off his mortgage? Well, his wife works for the government and if she doesn't get paid his family can't make their mortgage this week or they can't afford their groceries. Now he isn't going to let his kids starve because he's a good father so he's going to miss the mortgage payment instead - and the bank is gonna fuck him with late fees because of it."
Of course, it's faster to just say "real people" and hope people think of the example I gave rather than think we're talking about how this is the first step into the androids having more benefits than us.