This has been making the rounds and I would like to hear thoughts on how effective this viral marketing campaign is/will be. It appears there are some rewards for finding hidden collectibles but the main focus is on exploring the lore behind the game. I am intrigued by Antoine, and hope to further explore his duality as the creator of both Memorise and the Errorists. There is no explanation about the mutants or "leapers" as they are known in-game, beyond some cursory examination of devastating bio-chemical warfare. I really want this game to sell well because if I have to play as one more white guy with short, brown hair I will go on a head shaving rampage across the industry.
