In the northern regions of Austria lies a town that goes by the name "Fucking". Something the towns 93 inhabitants are used to being made fun of.
But, that's not all. Because now, two german geniouses want to use the towns name for a new pale beer, which is to be launched this autumn.
The beer is going to be named "Fucking Hell", which in English is a vulgar expression, but has been approved by the UN's office of brands, who have dismissed several complaints over the name, which by some has been taken as 'discriminating and blasphemy'. But the UN rejects this.
"The word combination claimed contains no semantic indication that could refer to a certain person or group of persons. Nor does it incite a particular act. It cannot even be understood as an instruction that the reader should go to hell... [Fucking Hell is] "an interjection used to express a deprecation, but it does not indicate against whom the deprecation is directed. Nor can it be considered as reprehensible to use existing place names in a targeted manner (as a reference to the place), merely because this may have an ambiguous meaning in other languages."
The german beer-enthousiasts do, however, also take advantage of the fact the Hell in German means "bright" or "pale" and not hell, which means that Fucking Hell will be a bright beer originating in Fucking.
Apparantly the naming of towns in Austria can often be misinterpreted in English, since north of Fucking lies; Wank, Petting and Kissing.
via: Anorak news [http://www.anorak.co.uk/243845/the-consumer/eu-approves-sale-of-fucking-hell-beer.html]
EDITED; Thanks to Nyffenschwander.
But, that's not all. Because now, two german geniouses want to use the towns name for a new pale beer, which is to be launched this autumn.
The beer is going to be named "Fucking Hell", which in English is a vulgar expression, but has been approved by the UN's office of brands, who have dismissed several complaints over the name, which by some has been taken as 'discriminating and blasphemy'. But the UN rejects this.
"The word combination claimed contains no semantic indication that could refer to a certain person or group of persons. Nor does it incite a particular act. It cannot even be understood as an instruction that the reader should go to hell... [Fucking Hell is] "an interjection used to express a deprecation, but it does not indicate against whom the deprecation is directed. Nor can it be considered as reprehensible to use existing place names in a targeted manner (as a reference to the place), merely because this may have an ambiguous meaning in other languages."
The german beer-enthousiasts do, however, also take advantage of the fact the Hell in German means "bright" or "pale" and not hell, which means that Fucking Hell will be a bright beer originating in Fucking.
Apparantly the naming of towns in Austria can often be misinterpreted in English, since north of Fucking lies; Wank, Petting and Kissing.
via: Anorak news [http://www.anorak.co.uk/243845/the-consumer/eu-approves-sale-of-fucking-hell-beer.html]
EDITED; Thanks to Nyffenschwander.
