Yeah, and I hate it when it happens. It's especially bad right after Christmas or my birthday. I end up playing through them quicker than I would otherwise like to, and I feel like I don't get full enjoyment out of the game the first time that I play through it. I usually end up enjoying them a lot better if I get around to a second playthrough, since I don't feel like I'm quite as rushed to get through them.
I miss the days when I only got about 2-3 games a year, and played the hell out of the ones that I got. I sure got my money's worth out of just about every PS2 game I have.