I sometimes have that issue when I'm trying to recall a specific place or location. See I'll be able to describe it to the letter but I'm terrible with street names. So I came up for something to serve as a place holder so my sentences don't collapse mid way through. And what is that something?
The Dildo Factory
Friend calls: "Hey do you remember where [X] lives?"
Me: "Oh yeah he's out on Dildo Factory road."
Friend: "lolwtf?"
Me: "Go out like you're going to the icecream place and when you go past the last stop light before the woods there'll be a road. That's dildo factory road. Turn there and go down till you see the horse paddock, [X] lives just past that."
Friend: "lol whatev"
*15 minutes later*
Friend: "So you meant Doss road, right?"
Me: "Sure. Why not?"
Friend: "Well I see a horse paddock up ahead"
Me: "Well you're going the right way then."
"dildo factory" serves as a place holder and when someone tells you "DILDO FACTORY ROAD" or "BOB WORKS AT THE DILDO FACTORY" then that usually sticks in your mind. Coupled with my rough directions it's guided literally dozens of people to their destinations and has become a recurring inside joke amongst friends.