A year ago I was very anti-F2P, but
City of Heroes went F2P last week, and
Fallen Earth goes F2P next week, so I've got used to the idea, to the extent that I now believe we're in the last days of subscription model MMOs.
There's simply too much competition out there now. I didn't start playing MMOs until 2008, and at that time there were very very few F2P MMOs, and those that did exist were Korean grindfests. Now the F2P/Hybrids outnumber the sub based.
StriderShinryu said:
AThere's also the added bonus of being free to enjoy the game as much or as little as you want. There's no ticking clock counting down every second making you feel like you're wasting that month's already paid subscription fee if you're not logging in every day.
That is what is going to kill sub-based games in the end. There's only so many hours in the day, and unless one MMO is the only game you play it becomes easy to start thinking that you're not getting your money's worth from a sub game, particularly if you take regular breaks of days or weeks or even months. All MMOs have activity lulls, frequently in the weeks prior to the next content update being released, and I don't think there's any MMO where that isn't an issue. With F2P people are less likely to wander off altogether, but will stick around a bit (and maybe make small buys) while waiting for the next content.