The Company of Heroes 2 Business Model

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Kratenser

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Sep 18, 2010
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Hey there Escapists, me here again and for once I'm not here to rant about Fable 3 again! Instead I'm gonna rant a little about CoH2 because Sega have pulled a strange move and I feel obligated to tell you all about it.

Before that though, lets get one or two things cleared up. First of all, I have still yet to learn how to actually format my posts to make them look all nice and neat, so apologies in advance for that if this comes out looking messy. Secondly, if you at any point disagree with anything I have to say right here, feel free to post your opinion, you have the right to express it after all, but please keep it clean. Thirdly, I'm going to abbreviate Company of Heroes 2 down to CoH2 for speed purposes. You know the drill.

Okay so Company of Heroes 2 launched today on Steam, it's all across the main page if you care to take a look at it. Naturally I can imagine all the WW2 RTS enthusiasts are happy about this and fair play to em, it can be difficult to find a niche game that covers your interests like that. However, what struck me was the store page for the game. First of all, CoH2 is £40 here in the UK, which is a little over average for a new title; normally PC games are £30 - £35. £40 isn't unheard of but it isn't seen too often outside of the console market. Secondly, there was some DLC available. Oh yay, day one DLC, we all know how much the internet loves that *rolls eyes*. Naturally my first response was to see what it was and suddenly I was hit with a list that contained 26 items. 26 pieces of day one DLC. What the actual hell.

Okay whoah before we go any further, no, I'm not here to argue about the ramifications of day one DLC, it happens, we can't really stop it. Anyway, that debate is best left elsewhere.

So, I figured to myself "hey, let's at least see what it is", and sure enough the majority of it is simple reskins and stuff like that, we've seen it before in League of Legends and other similar games where you can spend a few pounds/dollars/euros/yougettheidea and you get a cosmetic upgrade. What is weird about these skins though is that you can buy them three times. Yes, you read that right. See, if you decide that you want the Three Colour Northwestern Front pattern for your Soviet Tanks, it comes in three sizes: Light, Medium and Heavy. That means that if you buy the Light version, you can only apply it to your Light tanks, if you want it for Medium and Heavy size tanks then you have to buy the additional sizes of the same pattern. That basically means if you want the complete set, you have to buy the same pattern three times to get the full set, and the pattern only applies to the faction that you bought it for. I guess that part kinda makes sense considering I imagine the two factions would use different variants of camouflage. Still, each size class pattern is £1.59, so you have to spend £4.77 for the full set.

The majority of the extra content was just simple patterns and retextures like that, nothing big really. After all, it makes your game look slightly more attractive but it doesn't do anything to impact the game. A shell from a green tank still hits as hard as a shell from a red tank (unless its an ork tank cuz da red ones go fasta! (sorry, my inner Warhammer geek was demanding that one)), but then I panned up and noticed there were four DLC packs that actually CAN impact the game, which are £1.99 each. These contain units, abilities and other things like that which can be used to impact the game. Open this spoiler box to see what one of these can do.

SOVIET COMMANDER: ANTI-INFANTRY TACTICS
Kill or drive off your enemy?s infantry forces with short-range shock troops, artillery and flamethrower tanks.
FEAR PROPAGANDA ARTILLERY
Airburst propaganda leaflets make targeted soldiers question the morality of their actions.
INCENDIARY ARTILLERY BARRAGE
Areas of the map can be bombarded with incendiary rounds to burn infantry and deny access.
KV-8 FLAMETHROWER TANK
A KV-8 Flamethrower Tank can be ordered in to the battlefield.
RECON OVERFLIGHT
Available planes will fly a high speed loiter of the targeted area.
SHOCK TROOPS
Special Command Troops can be deployed to the battlefield. Click and select location to deploy.

So cosmetic upgrades can be overlooked but game impacting content? Well, that could be bad. You know how this goes, player who buys it might have an advantage over the player that didn't. As this is a strategy game in question, there will be ways to get around a disadvantage like that but it still seem a little iffy to me. If you buy the game for £40, you need to spend a further £8 to unlock the rest of the units and things that are being made unavailable for no real reason other than Sega want to cash in on the players money.

However, things are not dire! See, if you spend £70 on the Collectors edition of the game, you get all this included! That means you save £10 and get access to the next 5 unit DLC's that get launched, as well as some other nondescript "post launch content bundle" and all the other Company of Heroes games that launched prior to CoH2. But that does require you fork out £70 outright...

From a business perspective, I can see this working. There will always be players who won't mind coughing up a few extra pounds to increase their game experience, that is the fundamental of DLC after all. However, SEGA did release it on Day One, I've observed that business decision to be as popular as a Tyrannosaurus Rex in a Vegan Restaurant. Those aren't the reasons why I'm posting though.

I made this thread with one purpose: to tell you guys and girls to be wary of this game. The Escapists own Greg Tito posted a review of CoH2 and gave it 4/5 Stars (link to the review can be found below), and I have no doubt that it's a fine gaming experience. I warn you on the grounds that content was withheld from the core game with the purpose of being sold externally for extra profit.

Stop it. Yes you, the one getting ready to go rushing to the publishers defense. We all know why business decisions like this are made, and we know that they work to an extent. I didn't make this thread to attack SEGA, I made it to give a heads up to prospective buyers.

Basically what I'm trying to say is that if you want to buy Coh2, fair play to you, its your decision and let no one else judge you for that. Just be careful though because from what it looks like right now, you might end up having to spend some extra money to balance the game. I can't know how this will all unfold right now, unfortunately my psychic visions stopped working about the same time I upgraded to digital tv, so for all I know the DLCs may be trash and do nothing to change the flow of gameplay, but they also might so be prepared for that situation. If you do buy CoH2, I hope you enjoy it. If you don't then well, erm, I hope you enjoy whatever you do instead? I don't know, its late here and im tired and rambling and stuff.

I'm clocking out now all, I bid you good evening and good game.

TL;DR? The game is probably good but SEGA could possibly launch balance shattering DLC, so be careful.

Link to The Escapists CoH2 Review:

http://www.escapistmagazine.com/articles/view/editorials/reviews/10447-Company-of-Heroes-2-Review-Its-Very-Cold-in-Russia?utm_source=latest&utm_medium=index_carousel&utm_campaign=all
 

Dryk

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Dec 4, 2011
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This isn't SEGA's fault, all of this was in place before THQ went under. It's dumb as hell and the business model and progression sent my excitement for the game from OMG HYPED to 0 in about five minutes. I didn't even realise it was out today that's how little I care for it now.
 

Alfador_VII

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Nov 2, 2009
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Dryk said:
This isn't SEGA's fault, all of this was in place before THQ went under. It's dumb as hell and the business model and progression sent my excitement for the game from OMG HYPED to 0 in about five minutes. I didn't even realise it was out today that's how little I care for it now.
Sorry no, Sega don't get off that easily, they are the one doing the business here, not THQ. Any or all of this additional content could have been incorporated into the basic game at no extra cost with little effort, but no Sega like money, and are quite happy with how THQ set it up.
 

Soviet Heavy

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Jan 22, 2010
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Relic has had a bad reputation of being picked up by shitty publishers, so I don't blame them for this. As long as Relic continues with their tradition of not fucking over people who haven't bought the DLC, I will continue to buy their games. Being able to play against Vanilla dawn of war 2 players with only the Chaos Rising expansion pack was a great move for pleasing customers.
 

karma9308

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Jan 26, 2013
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Not defending the commanders as DLC, but those commanders were a pre-order bonus that they are releasing as dlc for those who didn't buy it. Which, though it still sucks, is less sucky since they are releasing it for those that wanted to wait for reviews (Though since you can see a lot of reviews now, you can preorder it and get like $10 of skins and commanders for free).

Even though I think skins as DLC is fine (I've heard game designers say the artists weren't doing anything anyway) the amount on sale is staggering and is pretty bad, but what's worse is that the commanders screen has three more rows that aren't filled. If they put the rest on sale as DLC, that would be unforgivable.

I do want to say to anyone on the fence, the game is good. It does have a feeling of being 'safe' and more risks could have been taken, it's still a fantastic game that looks great and would recommend it to anyone who liked the first COH.
 

The Lunatic

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Jun 3, 2010
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It's not a business model I can get behind.

So, I'm not going to do so.

Kinda simple, really.
 

Zhukov

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Dec 29, 2009
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I would suggest waiting until some kind of 'Complete Pack' turns up on Steam for a reduced price.
 

Smooth Operator

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Oct 5, 2010
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A game with already questionable value (because very little changed from the 7 year old original) and Sega puts it up at $105, and then another $70 for the worthless cosmetics... no, just no.
Sadly Relic will be the one suffering for this but not one person should be buying any of that.
 

Nouw

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Mar 18, 2009
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Mr.K. said:
A game with already questionable value (because very little changed from the 7 year old original)
How so? Company of Heroes 2 has a new engine, a new setting, a new campaign and new faction/s with new units.

Essence 3.0 not only improves the graphics but also introduces ColdTech and TrueSight both of which add new levels of depth to the gameplay. Sure the core Company of Heroes game is unchanged but as the saying goes, don't fix what isn't broken. I'd say Company of Heroes 2 advertises/does everything a good strategy-game sequel should do. Now even with this in mind you still believe it has questionable value I can't and won't say try to persuade otherwise. It's just irksome to read that this game hasn't changed much when really it has changed a lot.
 

Naeras

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Mar 1, 2011
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I do believe the gameplay-related upgrades apply to singleplayer only. I don't have a source on that, but I remember discussing this over a year ago when the system was announced, and that was the answer I got.
 

J Tyran

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Dec 15, 2011
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Kratenser said:
(unless its an ork tank cuz da red ones go fasta! (sorry, my inner Warhammer geek was demanding that one))
This made me chuckle, thanks. Do not worry about your posting btw its fine, its perfectly readable and you make your point well. Right, OT:

Relic have been trapped in this business model since Dawn of War II and Space Marine, each game had dozens of extra bits of DLC. Each piece of DLC was cheap and well priced[footnote]In my experience in the UK[/footnote] but the problem is there are so many, the total cost adds up if you want to try most of them.

Relic are one of my favorite devs but by the looks of it the DLC situation has got out of control, if the DLC affects multiplayer in non cosmetic ways its worrying. In Dawn of War paying a few £$£s to get your favorite race pimped out with fancy skins was one thing, some of them looked really good. You could see the level of detail and effort an artist had put into it, paying for that was fine I could understand that.

If they are adding potentially game changing DLC items it might ruin the game, as great as Relic are they are not all that good at balancing at times. They might not be able to balance these new items so they don't break the game, plus the items would have to be attractive to any potential buyer. There must be some extra advantage or game mechanic or e-peen feature to incite someone to buy them.

I hope Relic and Sega do not mess this up, I will be holding off purchase until the DLC are all sold in a pack for £10 in the future. I also hope that one day Relic can turn away from this business model, its obviously profitable for them to be selling tiny bits of content over time so I think we will see more of this.