Over the years I have heard a lot of shit talked about professional video game reviews and the people who write them.
I'm sure all these phrases will be more than familiar to anyone on this forum:
"This review was obviously paid for!"
"This reviewer is just a simpering fanboy! Disregard anything they say!"
"The publisher of this game has ads on this website, conflicting interests!"
"This review is a paid hatchet job!"
(Now, just to make my views clear in the interests of disclosure or whatnot, I don't have proof one way or the other in any of these cases. I don't really believe the review business is anywhere near as endemically corrupt as a lot of people would seem to fervently believe. That said, I think there's something to the not-biting-the-hand-that-feeds argument in relation to ad revenue and there are some sources I simply wouldn't give the time of day to, for example, an Official Xbox Magazine review of a AAA Xbox exlusive because, well... duh.)
However, y'know what I have never, ever, ever, ever ever seen?
I have never, ever, ever, ever, ever seen someone say something to the effect of the following:
- "I agree with the high rating given in this review, but I also think it was clearly paid for by the publisher."
- "Oh man, right on! Great game! However, given the ads on this sight I don't think anyone should ay attention to this review."
- "I think the game is just as bad as they said it was, but I also think a competing publisher paid them to pan it."
In other words, I've never seen people make accusations of bribery/corruption/conflicting interests/fanboyism toward a review that confirmed their own opinions.
The key word there is confirm. As in confirmation. See, people, or at least a great many people, do not read or watch video game reviews for information or purchasing advice. Mostly they do it in search of confirmation. They read reviews of games that they already have an opinion on, either because they're hyped about it, or because they have an axe to grind or they've already played it. And when the reviewer does not provide that confirmation they get angry and some of them start spewing baseless accusations of corruption without any evidence whatsoever besides their own butthurt, since we all know that anyone who did have the slightest shred of evidence it would just take it to Reddit or the like. This is especially obvious when it happens in regards to a game that hasn't even been released yet. Gamers will pour hate and accusation on a review that they disagree with before they even get their hands on the game in question.
Now, before I come across as the smuggest prick on the planet (too late?), let me make it clear that I include myself in that. I read reviews of games that I've already played or already decided to buy or not. When those reviews don't confirm my views it makes me a wee bit grumpy. (Of course, I don't take that grumpiness and start accusing people of shit, since I'm not quite a complete cretin.) When the review agrees with me, it makes me a bit happy. The only time this doesn't happen is when the review is about a game I've never heard of or know nothing about, in which case I'm probably just reading out of curiosity.
So, if you've ever accused a review of being paid for without the slightest shred of evidence other than your own disproportionately bruised feelings, you should know that it isn't the review or the reviewer that's the problem here. It's you.
EDIT:
PS. Also, consider: if a games journalist was offered a bribe, which course of action would be the most profitable? Taking the bribe, cranking out a paid review and getting on with their day, or promptly publishing an article saying "EA tried to bribe me, here's the proof" and making major bank AND integrity cred off the ensuing gamer outrage?
I'm sure all these phrases will be more than familiar to anyone on this forum:
"This review was obviously paid for!"
"This reviewer is just a simpering fanboy! Disregard anything they say!"
"The publisher of this game has ads on this website, conflicting interests!"
"This review is a paid hatchet job!"
(Now, just to make my views clear in the interests of disclosure or whatnot, I don't have proof one way or the other in any of these cases. I don't really believe the review business is anywhere near as endemically corrupt as a lot of people would seem to fervently believe. That said, I think there's something to the not-biting-the-hand-that-feeds argument in relation to ad revenue and there are some sources I simply wouldn't give the time of day to, for example, an Official Xbox Magazine review of a AAA Xbox exlusive because, well... duh.)
However, y'know what I have never, ever, ever, ever ever seen?
I have never, ever, ever, ever, ever seen someone say something to the effect of the following:
- "I agree with the high rating given in this review, but I also think it was clearly paid for by the publisher."
- "Oh man, right on! Great game! However, given the ads on this sight I don't think anyone should ay attention to this review."
- "I think the game is just as bad as they said it was, but I also think a competing publisher paid them to pan it."
In other words, I've never seen people make accusations of bribery/corruption/conflicting interests/fanboyism toward a review that confirmed their own opinions.
The key word there is confirm. As in confirmation. See, people, or at least a great many people, do not read or watch video game reviews for information or purchasing advice. Mostly they do it in search of confirmation. They read reviews of games that they already have an opinion on, either because they're hyped about it, or because they have an axe to grind or they've already played it. And when the reviewer does not provide that confirmation they get angry and some of them start spewing baseless accusations of corruption without any evidence whatsoever besides their own butthurt, since we all know that anyone who did have the slightest shred of evidence it would just take it to Reddit or the like. This is especially obvious when it happens in regards to a game that hasn't even been released yet. Gamers will pour hate and accusation on a review that they disagree with before they even get their hands on the game in question.
Now, before I come across as the smuggest prick on the planet (too late?), let me make it clear that I include myself in that. I read reviews of games that I've already played or already decided to buy or not. When those reviews don't confirm my views it makes me a wee bit grumpy. (Of course, I don't take that grumpiness and start accusing people of shit, since I'm not quite a complete cretin.) When the review agrees with me, it makes me a bit happy. The only time this doesn't happen is when the review is about a game I've never heard of or know nothing about, in which case I'm probably just reading out of curiosity.
So, if you've ever accused a review of being paid for without the slightest shred of evidence other than your own disproportionately bruised feelings, you should know that it isn't the review or the reviewer that's the problem here. It's you.
EDIT:
PS. Also, consider: if a games journalist was offered a bribe, which course of action would be the most profitable? Taking the bribe, cranking out a paid review and getting on with their day, or promptly publishing an article saying "EA tried to bribe me, here's the proof" and making major bank AND integrity cred off the ensuing gamer outrage?