That's not all. According to wikipedia "While completing some missions, the player may be given a choice of options to finalize the mission. For example, they may opt to destroy a rival gang's boat, including the prostitutes aboard, or instead capture it, and sending the prostitutes to the Saints' headquarters to boost the gang's morale. In another case, the player has the option of using a gigantic bomb to demolish one of the skyscrapers in the city; though they will gain a great deal of respect for the action, it will alter the city's skyline for the rest of the game and cause non-player characters to react differently to the Saints, while leaving the building standing allows it to be used as a headquarters for the Saints.[5] New Activities have been introduced alongside many from previous Saints Row games."
Yeah. Choices that actually have effects. Not moral mind you, but seriously, this might actually be the first game to pull that off. Can you believe it?