UltraViolet Digital Copies -- What's the deal?

[Sam_Winchester]

So I was all set to go and preorder my copy of Harry Potter 7 Blu-Ray/Digital Copy when I noticed that it had received a large amount of 1 star reviews. I started reading the reviews, wondering just what they could be so mad about in regards to the last Harry Potter (which I love). Every single 1 star review was talking about something called "UltraViolet," a digital copy system used primarily by Warner Bros. that seems to be cloud based. All of the reviews said that it was a broken site that only works when it's in a good mood and even then only if you've given it compliments and a back massage. (I may be remembering that wrong...)

Does anyone know anything about this UltraViolet system and could help shed some light on why it is so negatively reviewed?

 

[Estranged180]

When you go and buy something like that, are you actually thinking that you're paying for the digital copy of the film? I ask because personally, I'd rather have the physical disc in my hands, and subsequently, in my Blu-Ray player. Skip the digital copy altogether, and you'll be just fine.

I've also noticed that some films are being released on DVD/Blu-Ray/digital copy, in one package. To me, this makes near to no sense. Anyway... as I said, you can pretty much skip the digital copy once you have the physical copy in your hands.

 

[chaosyoshimage]

Basically, the thing is your not actually getting a digital copy of the film. You are just getting the option of streaming it from a service that no one's ever heard of. I don't really get the whole digital copy thing, is someone ripping their own DVD's so they can watch them on their iPod that big of deal? I mean, it's even worse with these "Ultraviolet" copies since you can't even take them wherever you want...