I look for honesty, intelligence, integrity, morality, and compassion. Honor. Respect, both for themselves and for those very different from themselves.
I adhere to the old code and bushido. I want to associate with those who not only would do the right thing when no one was looking, but would do what's right even if it meant making a difficult choice or a personal sacrifice.
Courage is another big one. I admire those who stand up for what they think is right even if it were to put them in harm's way.
I try to deal with people openly and honestly, and I don't think it unreasonable to expect at least a little in return.
I hate bitchiness. It is hard to explain exactly what that entails, I just know it when I see or hear it, and I know someone who if bitchiness was an olympic event, would set an UNBREAKABLE record for gold medals.