Be it the story telling, the characters, the graphics, music... ect. traditionally it would be a healthy mix of all, but what is it you mainly look for in a Game?
I mostly look for gameplay. After that, it depends on the genre of the game. Obviously for RPGs I'll look for a good story, while for FPS games I'll look more for graphics.
If I was directing the game with a large amount of resources then I wouldn't let anything be below what I thought was perfect. So to me, everything is the most important. However, I can understand a small company making a game might not have the greatest graphics and so on.
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