Every country has 'that' chain, 'that' brand, the one that dominates either in the market, culture or both as the symbol of service.
Here in Canada ours is the coffee chain Tim Hortons, which has 1 per 10,000 people here in Canada (for reference, the rate of McDonald's in the US is 1 per 22,000 people). The chain controls 62% of the country's coffee market (Starbucks, at #2, controls 7%) and the brand continues to grow due to the fact that in Easters Canada the rate is 1 per 7,000 people, with there being a disparity with the West that is being closed.
To put the sheer scale of things into perspective, Canada is the same size as only 11% of the US population, yet there are 50% as many Tim Hortons locations in Canada as there are Starbucks in the US in absolute numbers.
With all that, is it any wonder Burger King bought them when they relocated here? Americans be weary, because they're coming....
So what's your country's McDonald's?
Here in Canada ours is the coffee chain Tim Hortons, which has 1 per 10,000 people here in Canada (for reference, the rate of McDonald's in the US is 1 per 22,000 people). The chain controls 62% of the country's coffee market (Starbucks, at #2, controls 7%) and the brand continues to grow due to the fact that in Easters Canada the rate is 1 per 7,000 people, with there being a disparity with the West that is being closed.
To put the sheer scale of things into perspective, Canada is the same size as only 11% of the US population, yet there are 50% as many Tim Hortons locations in Canada as there are Starbucks in the US in absolute numbers.
With all that, is it any wonder Burger King bought them when they relocated here? Americans be weary, because they're coming....
So what's your country's McDonald's?