Y'know I could type out long and short of it- but seeing as how most people are lazy assholes, here's a link explaining things:
http://www.ted.com/talks/charles_leadbeater_on_innovation.html
I only post it here on a gaming forum because it relates (you guessed it!) to Mass Effect 3. Remember when a bunch of infuriatingly self-righteous people claimed that gamers had no right to try and claim authorship over the game? Well it's my belief that their aim wasn't to try and steal anything from anyone- it was simply to involve themselves in the process of creative collaboration.
If they came off as entitled, here's why: they were led to believe they were already involved in the process (at least to some extent). And then they were basically flat out told that this was not actually the case. And people got mad, the way people who feel misled tend to do.
Here's the point I'm getting at: gamers are an automatically engaged and passionate audience. They desperately *want* to be involved in the design of the games they play. Anyone who wants proof of how true that is should spend 10 minutes on any MOBA message board and look over the volumes upon volumes of input people will just gift wrap for anyone who's willing to listen. And a nonzero portion of that input? Is *GOOD*. And it's *FREE*. How can any company not see the benefits of taking advantage of free labor?
http://www.ted.com/talks/charles_leadbeater_on_innovation.html
I only post it here on a gaming forum because it relates (you guessed it!) to Mass Effect 3. Remember when a bunch of infuriatingly self-righteous people claimed that gamers had no right to try and claim authorship over the game? Well it's my belief that their aim wasn't to try and steal anything from anyone- it was simply to involve themselves in the process of creative collaboration.
If they came off as entitled, here's why: they were led to believe they were already involved in the process (at least to some extent). And then they were basically flat out told that this was not actually the case. And people got mad, the way people who feel misled tend to do.
Here's the point I'm getting at: gamers are an automatically engaged and passionate audience. They desperately *want* to be involved in the design of the games they play. Anyone who wants proof of how true that is should spend 10 minutes on any MOBA message board and look over the volumes upon volumes of input people will just gift wrap for anyone who's willing to listen. And a nonzero portion of that input? Is *GOOD*. And it's *FREE*. How can any company not see the benefits of taking advantage of free labor?