I was 15 years old when Star Wars came out. Not 'Star Wars: Episode IV A New Hope', just Star Wars. Surprising virtually everyone, it became a smash hit and cultural icon.
Since then it's been bled to death. Bad games. Bad MMOs. Bad prequals. Bad books. Chintzy merchandising...
It's the summer. Sales go down every summmer. They pick up in the fall as weather turns bad, as vacations end, that sort of thing...
Kind of like the tides... They roll in, they roll out...
There were no improvements. Destroying tactical combat and replace with RTS Zerg fest. Reuse assets from DA:O and routinely recycle what few DA2 assets they created. Even worse, is much of the 'good stuff' happens off screen while you get stuck with the boring combat-grind-fest.
I don't see it. They're a sales driven company not a product driven company. Hence games, like BF3 they produce for $25 million, release buggy, then drop $50 million advertising campaigns on while figuring out new ways to stick it to you through micro transactions...
Plus, their CEO is...
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