Having been with steam since WAN died in half life, I must say that we have a rather sordid and hush-hush love affair. I would make love to steam's mother if it so desired, but I wouldn't talk about it in polite company. It's the awkward games that force steam on you that steam behaves badly in, and it's the awkward games that force GFWL on you that GFWL performs badly in. I can't even PLAY Dawn of War II on my computer because of GFWL. I can't play Kane and Lynch without logging into GFWL from my desktop before going into Kane and Lynch, where it will fail to log in a couple of times before finally having the stars align just right to allow me access. Then in Fallout 3? Everything's gravy. Steam in Empire: Total War or Civilization V? Bullshit. I hate its guts and hope it dies.
Choose your poison, make your bed, and lie in it. Don't fight about it.
Now, on topic: 30 Million Steam Accounts logged in for some reason in the past month. Whether they did so because they were forced to or not, they're still in the steam network. May not mean they wanted to be, but they're still benefiting from it more often than they're not. I wouldn't say it makes them popular, but I would say it makes those using steam happier to have steam than be unable to play their games period, and that's at least something...
Ha!