Er, I think people (including the escapist writer) didn't understand what he meant by "spam":
My guess is that as long as the ads are bundled with an optional service such as 3D TV shows people won't mind.Electrogecko said:When he said "spam" in the Q+A, he was referring to basically anything that a player would rather not see, and when he was quoted on "perfect balance" in this article, he was actually talking about the way they "must create a perfect balance between the value of the information to be delivered and whether or not our consumers will welcome this information," so he was kinda quoted incorrectly here.
I don't think he was in any way referring to the device being hacked. (which seems very unlikely to me) He was just giving a heads up that there will probably be adds, (just like on the 360 dashboard) but they'll do their best to keep it to things the average player would want to see. (probably game-related stuff)