My problem with the "philosophy" here is simply that the wrong conclusion is being drawn. That is from my point of view as a media journalist myself.
I don't deny that the corporation I work for sells advertising, and that is how it makes money. And perhaps I can tell the difference because I'm exposed to it so much, but on my radio station only a listener who is a complete moron couldn't decipher the difference between a news report and a paid advertisement. The only ads that even happen outside of an announced commercial break are sponsor tags that contain language IDENTIFYING themselves as a paid advertisement.
Now that means that I must work for the ONLY honest media company, right? But (and again maybe my familiarity with the subject means I'm overestimating the intelligence of the general audience) I can tell the difference between news sources that do things the right way and ones (like Fox and MSNBC) that slant things and blur the borders between news and ads, news and commentary/opinion. I know exactly what's paid for and what's not on ABC. I can watch CBS news and tell the difference between a reporter, and a commentator. In just about any news medium I can find a piece constructed with facts, and easily tell them from apart from a puff piece submitted to beat a deadline on a slow day.
Again, maybe my "insider" knowledge makes it easier for me than the average person. But sorry, it seems to me that the average media consumer... is pretty stupid. Making the problem mostly their fault.
Well not really. Actual stupidity can be the tragic result of a number of causes, some of them tragically are not the fault of the "stupid" individual themselves. People in those circumstances can be properly educated (in most cases) solving the problem. The real problem is willful stupidity. The large and increasing number of people who want only to listen to the "news they agree with." That's why Fox and MSNBC exist. Why they're so popular. If the demand weren't there, the supply wouldn't have been created for it. Instead of looking to the reporting methods of an outlet to determine if they are trustworthy, most consumers look to the stories themselves to determine what to watch and who to listen to and who to trust. Choosing to trust the person they WANT to be right rather than simply the person who's telling the truth.
As for "technology," it's the same just on a wider scale. Chose sources wisely. I happen to like snopes for debunking all sorts of "stories going around." I see people claiming bias at snopes, but I also see snopes citing their sources to near academic perfection.
To me it just seems like choosing the truth isn't that hard. I guess the counter would be "how do you know what you believe IS the truth." Well, it ISN'T effortless. But rather than "trust, but verify" I've always liked "verify, then you can trust." But it seems like most people find that too difficult. Which is a problem I don't blame on "the media..."