I gotta say that while I understand why Joe felt he was treated badly, because looking away etc. is just plain rude, he really did not pull this one of all that well. He begins by saying he has a bone to pick with Geoff, more or less inviting him to cock fight. He allowed himself to get toppled over very easily, like when he is pushing for an MMO-category but fails to mention more than one or two. Not only that, but he allowed himself to get convinced that FFXIV did not come out this year. If you are going to push his ideas, he has to make a good case for them, and I don't feel he did. It sounded like he wanted a MMO-category for the purpose of having one. He might have had a better case ready, however he didn't present it very well.
He also kept pushing the whole PC-thing, which I never really got where he was going with. He asked where are the PC-games when there was a PC-category. He asked where the strategy games were, and at least two were nominated for PC game of the year. I get that Joe probably had some higher purpose in mind with these questions, but the way he presented his case, it just came off as if he was rambling about something he was not too well informed of.
Geoff did come off a smug bastard, no question about that, but I think Joe handled the whole thing very well either. He claimed that he went in trying to be diplomatic, however he starts it all of by more or less challenging Keighley. And once asked to present his case, he really doesn't put forth all too many good arguments. I'm not blaming Joe entirely here, I'm just saying he did not set himself up for a good interview. He simply seemed too unprepared.