Either way, you're thinking about Doritos. That's a win for the business. If in fact it's even discussed afterwards, then they've not only advertised successfully, but got word of mouth propagating the brand/message even further. It really is an advertisers dream come true.WhiteTigerShiro said:So it's less "That commercial was funny, now I need to go buy some Doritos," and more, "Holy crap that Doritos commercial was funny, which ones did you like?"