I love in game ads done right, but grats, actiblizzard has nickle and dimed us so hard that they no longer need the revenue from ad placements. I for one would rather big pepsi billboards in a city scape then have to pay 10 bucks for dlc bundles.
KOTICK DUN GOOFED. CONSEQUENCES WILL NEVER BE THE SA--
wait, what? I'm so conflicted! Do I want to say,"I hope other companies follow this guy's lead?" No, no, of course not, that would be crazy... BUT THINK OF ALAN WAKE!
I distinctly remember reading an article on Activision's PR wanting to clean up their public image. This is a good first step, but they would do much better by denying Kotick platform. Sure, he gets his company publicity -- just not the good kind -- and only serves to stroke his ego.
I don't care if he's running a successful business; I don't want to hear or read about his bullshit and the way he's constantly pissing on other people's shoes. It's trivial, pathetic and a waste of time. Not to mention that it always, always elicits a predictable response from the gaming community.
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