"Best" doesn't necessarily mean "only suitable for". Cutting off a from a chunk of the market seems a stupid idea, but seeing as the publisher is Microsoft Game Studios, it's easy to conclude that Microsoft is hatching a good plan to stoke up sales of the 360 by making it an exclusive. Evil plan indeed, but it is an intelligent move.Microsoft spokesperson said:"Some games are more suited for the intimacy of the PC, and others are best played from the couch in front of a larger TV screen; we ultimately realized that the most compelling way to experience Alan Wake was on the Xbox 360 platform, so we focused on making it an Xbox 360 exclusive."