Hey Alexander,Archon said:Ryan,
Thank you for your very kind note.
I actually have had several meetings with my staff about getting people paid. Last week was actually one of our most successful weeks ever in terms of getting our accounts payable cleared up - a lot of people got sent checks, James included. But this was due to some cash from our investors, not due to improving economics.
In general, since the recession began, we have reduced our in-house team by 40%, reduced our freelance expenses by 50%, reduced the rent on our office by 50%, and reduced our bandwidth bill by 30%. Our current office is in a basement with no windows. There is a limit to how much we can cut before there's only bone left.
The reason for the harsh circumstances is that we largely depend on videogame publishers buying ads. Unfortunately, the sales of core videogames are at a 5 year low right now. See, for example, this article: http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/06/may-2011-video-game-sales-lowest-since-october-2006-npd.html
Lower sales means smaller ad budgets. Smaller ad budgets mean that the publishers place their ads on the largest sites exclusively where they get maximum reach. The problem is worsened by the recent trend towards making games that cater to "mainstream" rather than "core" audiences. Not surprisingly, you guys are considered a core audience, and therefore less desirable to advertisers than non-core gamers, I guess. The result is that we get even fewer ad dollars. Finally, Google, Facebook, and so on, keep adding more and more ad options, and search ads swallow even more dollars. This is why so many sites, like NY Times and The Onion, are switching to paygates. Nobody's making any money on online ads.
So from where we stand, our options seem to be:
1) Migrate to being a mobile and iPad content company, and hope revenue trends there stay strong
2) Switch to pay-gates for revenue, infuriating many loyal customers who can't afford to pay
3) Change our content to be more mainstream to attract ads, and lose our old core-gamer focus
4) Stop paying for content and be like HuffPost, losing the quality of our content producers
5) Something I haven't thought of
What would you do in my shoes?
That's probably more business discussion than you cared to hear, but I figure that since this situation has shined a spotlight on our business, more transparency is always better.
Might I suggest a more extensive version of this be published as a sort of article here on the Escapist?
Publishing a clear and factual summary of the Escapist's financial state, how it got to be there and where you're planning to go from there (whilst please refraining from commenting on the EC situation, that should be resolved between you and James. With the help of a judge if no agreement can be reached).
I think this would go some ways in restoring faith with the community that while the current situation was not handled competently it was a singular bad judgement call and not a persistent flaw in management.
Your responsiveness and communication in these matters also inspires faith, although I will hold my judgement until more information is available. It is still a promising sign and if suitable action follows this can hopefully be considered a lesson learned and be put behind us.
Cheers,
Hagi.