As others have stated, the vast majority of those who buy Call of Duty just do no matter the principles, developer, or if in fine print the game admittedly gave the player an STD, even. Many of this demographic specifically pin their iron-sights on practically sexualizing their thrilling, kill/teabag/act subhuman ritual. Consequentially, we all suffer directly by their presence, and indirectly because they absentmindedly throw their money at the next "big thing" at the counter like a video game stripclub. This resultsin the proliferation of trite and vapid games not just by Activision, but those who attempt to copy their footsteps.
Personally, I thought that Blackops looked more Modern Warfare 2 than COD4, and as someone who is in it for the single player, that has left me apathetic regarding this new title. It looks far better than MW2 though, so I may give it a rental just to see how the single player pans out. The scant online portions that I've seen leave me without any desire to bother with the multiplayer, however.