The whole bit about Mac-only users being pretentious jerks is fairly accurate in my experience. Everyone I've met who only uses Macs look down their noses at the unwashed masses who aren't hip enough to get a Mac. Then Apple doesn't do much to dispel the stereotype either with their ads with the two guys. One is dressed in an ill-fitting business suit and is made out to be an awkward dork. Meanwhile, the other guy who is supposed to be a Mac is the cool, hip kid with the trendy clothes. The person being a Mac also acts like a really conceited jerk on some of the ads. PC computers are not as un-cool, dorky and poorly running as the stereotype in the commercial and Macs are not really the best thing since sliced bread either as they are in the commerical. Both "kinds" of computers (There is no one brand of PC computer as there are thousands of different companies that make them, some of which are every bit as cool looking and multimedia-worthy as even the best Mac) have their good points and bad points. Comparing Macs which are only made by Apple Computer (talk about a major monopoly!) to computers labeled "Personal Computers" (which is really a misnomer because any computer portable and affordable enough for the average person to take it home from a store and use it just for personal use IS a "personal computer" no matter what company made it or what OS it runs)is a poor comparison. It's like comparing something very specific and unique like a Hummer SUV to "other passenger vehicles with four wheels". Not a fair comparison. Now, if they compared a specific model or line of Macs to a specific model of line of computers made by some other company (say Dell or IBM, for example), then that would be a more fair comparison.