I've surely been on the "nice guy" plateau of agony. The term nice guy is just plain wrong.
A "nice guy" is not nice, he is polite and friendly. He may have an easy time getting male friends, since they:
a) don't see him as a challenge, and he is therefore harmless
b) he is friendly and loyal even though they shit on him
Ironically this is the same reason women sexually despise nice guys. Women, especially pretty women, love a challenge. They don't like to have control, and nice guys offer them exactly that. Women can manipulate nice guys, they can't control a douche the same way.
Incidentally this goes both ways. If every woman except one threw herself at you, you would choose the one that presented a challenge. It's about value.
Nice guys give no value at all, since they clearly don't seem to what they have to offer is valuable. In other words: If you give up control, you are saying that she is more valuable than you are. That's the sign of the beta male. In a nomad society this would result in you now willing to fight for the best food, the best territory and in extension the best woman.
Nice guys indeed finish last, but people have to realize that social life is brutal. It is essentially one great big mating game and is therefore under the influence of evolution. In evolution nice guys don't finish at all.